Loyalty Marketing

Target is leaving no digital stone unturned this year as its looks engage with shoppers in the lucrative back-to-college market.

Dr Pepper Snapple Group has entered into a three-year sponsorship agreement with the San Francisco Giants that will give Snapple pouring rights and bring Snapple Tea and Juice drink flavors to AT&T Park.

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

Each week of the campaign focuses on a specific theme, highlighting sales on related products and rewarding Newegg customers with special deals through Twitter and Facebook.

Sam’s Club opened three new locations this month including locations near Chicago, Fort Worth and Wichita, Kan., that pushed its club count to 630 units.

San Francisco -- Visa is launching a new service, Visa Checkout that enables consumers throughout the United States, Canada and Australia to pay for goods online, on any device, with just a few clicks.

The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

Among the key findings in the research:

• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;

• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and

• Social impressions increased 13% year-over-year.

Dallas -- J.C. Penney Company announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot.