Loyalty Marketing

Prepaid payment provider Blackhawk Network has created a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

NEW YORK — A survey conducted in eight world markets during the latter half of January 2015 revealed insights on online purchasing habits of consumers in winter. The survey was jointly carried out with One Hour Translation and Google Consumer Surveys and was based on a sample of 800 respondents — 100 from each of the following countries: the United States, the United Kingdom, Australia, Canada, Italy, Germany, the Netherlands and Japan.

New York – Consumers mostly spent within their means during the 2014 holiday season. Only one-in-six Americans spent more than expected this holiday season, according to a new Bankrate.com report.  

This is consistent with readings in previous years. Millennials (Americans ages 18-29) were twice as likely as those ages 30-49 to have spent more during the holidays than intended. Overall, one-in-four Americans spent less than expected this holiday season.

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

Grapevine, Texas – GameStop is running its annual “Re-Fun Your Refund” program. Starting Jan. 26 and running through March 1, customers can use their tax refund to pick up video games or electronics.

GameStop is offering a variety of discounts and special offers for video games, consumer electronics, and accessories. For the second consecutive year, GameStop is partnering with H&R Block to bring exclusive GameStop deals to H&R Block Emerald Card holders and can be redeemed at all GameStop store locations or online.

Framingham, Mass. – To celebrate the two-year anniversary of its SmartPay Check-Link mobile and card payment program, convenience chain Cumberland Farms is launching a promotion on its Facebook page Jan. 23-25. To enter, customers must calculate their projected 2015 coffee savings using Cumberland Farms' Coffee Savings Calculator, and post them as a comment on the Cumberland Farms page.

Twenty winners will be announced in the comments and will receive a $20 gift card to their local Cumberland Farms.
 

The Macy’s Bloomingdale division is pursuing a micro-seasonality promotion opportunity with an Asian-inspired marketing campaign.

The company announced that it will be ringing in the Year of the Ram this Chinese New Year with unique merchandise, special events and cultural presentations from Jan.22 – March 2.