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Loyalty Marketing

  • Pinterest works to drive ad effectiveness

    Pinterest is launching a new program designed to help brand partners present more relevant advertising messages to Pinners.   Through a partnership with Neustar, Pinterest’s marketing partners now have a solution that leverages the social media platform’s customer-specific information as well as Neustar’s proprietary audiences. The combination of data gives advertisers a standardized view of customer across every marketing channel, and an unprecedented reach among customers.   

  • Zappos ups the ante on holiday shopping with price matching

    Eager to keep early omnichannel holiday shoppers from “shopping around, Zappos.com unveiled introduced its “price promise” program.   The program, which launched on Oct. 31 and runs through Nov. 20, uses software to automatically price match the site’s most popular products with those found on qualifying online competitors’ sites.   

  • How a big data firm may have helped Trump win the election

    The Trump campaign hired a British data firm that collects data gleamed from such sources retailers’ loyalty cards to help target potential voters.   

  • eBay launches holiday campaign

    eBay is the latest retailer to get into the holiday spirit with a campaign that transcends television, online and its mobile app.  

  • Retail marketing execs bullish on holiday sales

    Steadily climbing consumer confidence and retail sales growth have U.S. retail chief marketing officers feeling optimistic ahead of this holiday season.

  • J.C. Penney joins the holiday marathon, and adds low price guarantee

    J.C. Penney will celebrate Thanksgiving with an all-night shopping spree — complete with new shopping carts.    The retailer will open at 3 p.m. on Thanksgiving, similar to last year, and remain open until Friday, Nov. 25 at 10 p.m. Online shoppers will get a jump on holiday deals, with Penney’s Black Friday sale prices available online the day before, starting at midnight Nov. 23.  

  • Saks Fifth Avenue unveils a sweet holiday theme, along with some special services

    Saks Fifth Avenue is transforming its stores into a candy wonderland for the holidays.   The retailer’s holiday theme this year is called “Land of 1000 Delights” and it will appear in all 41 Saks’ full-priced stores in the U.S. and Canada. Jumbo swirl lollipops, whipped cotton candy and mounds of rock candy are just some of the colorful décor that will make up each store’s visual displays.    

  • Here's how Dollar General plans to win holiday shoppers

    Dollar General is rolling out extended store hours, exclusive digital coupons and online-only discounts to woo holiday shoppers this year.   The retailer has announced that its holiday season plans will begin this week with a special discount for military-affiliated shoppers on Friday, Veterans Day.  
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