Loyalty Marketing

Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.

Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.

There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

The Sports Authority is teaming up with Under Armour and  MapMyFitness on a ground-breaking new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

Petco is launching an omnichannel promotion to get pet parents ready for the spookiest holiday of the year.

Pet parents who plan to dress up their pets can participate in the Petco "Make a Scene" Photo Contest on Instagram. Beginning Oct. 1, pet parents are encouraged to take a photo of their costumed pet in a scene that matches the pet's costume and post it on Instagram with the hashtag #MakeASceneContest for a chance to win a $5,000 grand prize.

Since its launch in July, Jet.com is surpassing other retailers on gross merchandise value and doing a good job of building customer loyalty, according to Channeladvisor.

According to The Washington Post, Jet has had a 23% repeat buyer rate, better than the 17% seen at eBay and the 11% seen at Amazon during the same time period.

Virtually all U.S. consumers will do at least some holiday shopping online this year.

According to the new Consumer Pulse survey from Rubicon Project, more than one-third of shoppers anticipate conducting the majority of their shopping online.

Consumers who conduct most of their holiday shopping online plan to spend 20% more than consumers who plan to do the majority of their shopping in-store. Amazon.com is the top holiday shopping destination, followed by Walmart and Target.  

San Francisco – Marketers and consumers are both discovering mobile apps in a big way.

According to the second Mobile App Advertising Trends Report from marketing technology provider Kenshoo, marketers increased their investment in mobile apps 293% in June 2015, compared to the same period a year earlier.

This increased investment followed a 346% increase consumer mobile app installs and 32% increase in click-to-install rate.

Armonk, N.Y. – Although email has reached the point it is often considered a “legacy” technology, email marketing efforts still provide substantial ROI.

Food Lion is showcasing its redesign of its private label products by offering a special discount to customers who buy its store brands.

Now through Oct. 6, Food Lion shoppers will receive 25 cents back for every private brand item they purchase, up to $10, through the grocer's "Quarter Back" promotion.

Rite Aid associates plan to honor 274 students who have been named recipients of Folds of Honor educational scholarships provided by the Rite Aid Foundation’s KidCents program.