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Loyalty Marketing

  • The Science Behind Successful Online Gifting & What To Avoid To Protect Your Brand

    People love to give gifts.   

  • Penney losing key executive to Hershey

    The chief marketing officer of J.C. Penney is leaving the company after two years on the job.   Mary Beth West is leaving the department store retailer on March 31 to become senior VP and chief growth officer of the Hershey Co. She will join Hershey on May 1.   West joined Penney in April 2015 after serving on the company’s board of directors for 10 years.   

  • Specialty outdoor retailer’s sales — and donations — surge

    The nation’s largest consumer co-op reported a solid year amid ongoing sustainability achievements.     REI reported annual revenues of $2.56 billion in 2016, up 5.5% from $2.42 billion in 2015.    Same-store sales, which include direct to consumer sales, rose nearly 4% and digital sales grew by nearly 18%.  

  • Craft supply retailer’s online classes will soon be in session

    The Michaels Companies is making a move to further inspire its hobbyists online.    A new partnership with online destination Craftsy is giving Michaels’ shoppers access to on-demand classes. Specifically, Michaels will leverage Craftsy's growing video library of more than 1,300 on-demand lessons from expert instructors sharing their crafting experiences.  

  • Specialty retailer’s mobile campaign strategy delivers

    While many retailers struggle to find the best mobile marketing formula, Urban Outfitters is bucking the trend — big time.   Through a partnership with Appboy and PlaceIQ, the specialty retailer is using consumer behavior, location data and insights to more smartly deliver consumer messages within its brand-owned app. Armed with this data, Urban Outfitters has boosted customer conversions by 75% and increased related revenue by 146%, the chain said.  

  • Study: Marketers still rely heavily on email promotions to drive revenue

    Email remains the go-to strategy for retailers to grab their piece of the digital pie — yet efforts don’t always meet their shoppers’ needs.   Three-fourths (76%) of marketers said they rely heavily on email promotions to drive revenue, and one-third said more than half of all emails sent include a promotion or discount, according to a new survey from Coherent Path.  

  • Study: Mobile click-to-open rates slipped in 2016

    Retailers are increasingly relying on mobility for customer engagement, however their marketing strategies are lagging.    The fourth quarter 2016 marked the first time mobile engagement has trended down as the mobile click-to-open (CTO) rate declined by 12.6% quarter-over-quarter, and 14.4% year-over-year, according “Q4 2016 Email Benchmark Report: The Mobile Engagement Shift,” from Yes Lifecycle Marketing.  

  • NRF: Consumers are tightly holding on to their tax refunds

    Retailers shouldn’t expect consumer tax refunds to equate into a sales boom anytime soon.   A record low number of Americans will spend their tax returns this year, while the second-highest number on record will put the money into savings, according to the annual tax return survey released by the National Retail Federation and Prosper Insights & Analytics. The study, which is based on responses from 7,609 consumers, was conducted Feb. 1 - Feb. 8.  
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