Loyalty Marketing

Best Buy ran strong out of the gate in its first quarter, particularly in its brick-and-mortar channel, as the company’s turnaround continues to impress.

Cycle Gear, a specialty retailer of motorcycle parts and apparel with 140 stores in 38 states, is on a roll, hitting its goals, growing and opening new locations.

Kohl’s is reinventing its loyalty strategy by taking the best elements of its three rewards programs and rolling them into one.

Sears Holdings is upping the rewards for its credit card holders.

A retailer’s popularity varies depending on whether a shopper values low prices or has expensive tastes.

Digital ad exposure, especially those found in retailer apps, is successfully driving store visits.

As brands use pop-up stores to create new experiences, more companies are leveraging social media to advertise them.

Macy’s is extending its loyalty program to all customers — regardless of how they pay for their purchases.

DSW’s revamped loyalty program is just the latest of many new services the company is offering to improve the shopping experience, both online and off.

Poorly optimized retargeted ad campaigns are missing the mark, and costing retailers sales.