Camping World ramping up store expansion with new RV banner
Camping World, a leading destination for all things RV-related, sees a big opportunity to increase its business.
The company on Thursday said that it plans to increase RV sales locations by more than 30% during the next 15 months through store openings, continued acquisitions and the launch of its new Gander RV Sales format.
In May 2017, Camping World was the successful bidder for certain assets of bankrupt Gander Mountain. Since then, Camping World has negotiated leases for a number of the old Gander Mountain locations in key RV markets where Camping World is under-penetrated and sees tremendous opportunity to grow its RV market share and expand its customer base.
Since the beginning of this year, Camping World has opened fifty stores rebranded as Gander Outdoors. With those stores up and running, Camping World said it has made significant investments in technology and infrastructure and laid the groundwork for the planned launch of up to 40 Gander RV Sales branded locations by spring 2019. The locations will be positioned “side-by-side” a Gander Outdoors site.
“We have always viewed Gander Outdoors as the most cost-effective method to increase our RV sales presence and grow our Good Sam Club, particularly in key RV markets where we are underpenetrated,” said Marcus Lemonis, chairman and CEO. “It is not by coincidence that the Gander Outdoors locations selected are in key markets with a very strong RV registration base and areas that we have been targeting for growth.”
The first Gander Sales is located in Kenosha, Wis.
Camping World has over 145 retail locations in 36 states and a comprehensive e-commerce platform.
The company on Thursday said that it plans to increase RV sales locations by more than 30% during the next 15 months through store openings, continued acquisitions and the launch of its new Gander RV Sales format.
In May 2017, Camping World was the successful bidder for certain assets of bankrupt Gander Mountain. Since then, Camping World has negotiated leases for a number of the old Gander Mountain locations in key RV markets where Camping World is under-penetrated and sees tremendous opportunity to grow its RV market share and expand its customer base.
Since the beginning of this year, Camping World has opened fifty stores rebranded as Gander Outdoors. With those stores up and running, Camping World said it has made significant investments in technology and infrastructure and laid the groundwork for the planned launch of up to 40 Gander RV Sales branded locations by spring 2019. The locations will be positioned “side-by-side” a Gander Outdoors site.
“We have always viewed Gander Outdoors as the most cost-effective method to increase our RV sales presence and grow our Good Sam Club, particularly in key RV markets where we are underpenetrated,” said Marcus Lemonis, chairman and CEO. “It is not by coincidence that the Gander Outdoors locations selected are in key markets with a very strong RV registration base and areas that we have been targeting for growth.”
The first Gander Sales is located in Kenosha, Wis.
Camping World has over 145 retail locations in 36 states and a comprehensive e-commerce platform.