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  • Loehmann's celebrates Fashion Week with in-store runway show

    NEW YORK — Loehmann's, which operates 40 off-price apparel stores in 11 states, announced that it is kicking of New York Fashion Week with its first-ever runway fashion show at its New York flagship store in Chelsea on Sept. 8. The event, in celebration of Fashion's Night Out, will feature more than 25 creative looks complete with silhouettes and styles from Loehmann's famous "Back Room" collection of high-end designer collections, the company reported. 

  • Dollar General races into a new deal with NASCAR

    GOODLETTSVILLE, Tenn. — Dollar General and NASCAR have announced the first-ever national retail program around the Chase for NASCAR Sprint Cup. As part of the partnership, Dollar General will launch the "Race to Win" sweepstakes on Aug. 28. The sweepstakes, which runs through Nov. 12, offers customers the chance to win more than 9,000 prizes including free gas for a year, a trip to Las Vegas and $250,000.

    The sweepstakes will be promoted by NASCAR superstar Dale Earnhardt Jr. in stores, online and on national radio. 

  • Sears engages social media for charitable campaign

    HOFFMAN ESTATES, Ill.  — Sears announced that it is inviting Facebook users to support to America's military members by fan voting for the Sears Rebuilding Together affiliate program that they believe is the most deserving. 

    Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

  • Turn those awkward photos into college cash from Meijer

    GRAND RAPIDS, Mich. — Meijer and Dr. Pepper announced that they are often students the  chance to turn those awkward photos into money for college. Through August 27 participants can go to the Meijer Facebook page and upload their photos for a chance to win free tuition for a year (maximum value $20,000). 

  • Office Depot launches mobile back-to-school promotion

    New York City -- Marketing technology company SpyderLynk and Momentum Worldwide announced Friday that Office Depot has launched a national back-to-school mobile campaign that was developed by Momentum, using SpyderLynk’s 2D mobile barcode SnapTag technology.

    The campaign offers back-to-school shoppers the opportunity to save through in-store mobile gift card giveaways and other discounts.

  • Kmart goes back-to-school with second original Web series

    NEW YORK — Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school. The Web series, "First Day 2: First Dance (www.facebook.com/FDtheseries and www.kmart.com/firstdance) is scheduled to premiere on Sept. 9 and is the sequal to the company's original Web series, "First Day."

  • 77kids by american eagle extends partnership with DMX

    Austin, Texas -- DMX said Thursday it has extended its partnership with 77kids by american eagle.

  • Macy's brings back QR-code-enabled campaign

    NEW YORK — Macy's announced that it is bringing back its Backstage Pass campaign with even more engaging video content that delivers trend and helpful advice, straight from Macy’s stable of star designers and industry experts. In addition to essential tips, customers will have the chance to instantly win daily shopping sprees worth up to $500, wherever a Macy’s Backstage Pass appears, whether in-store, print or online.

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