Games/ Contests/ Sweepstakes

By Jay Samit, [email protected]

BENTONVILLE, Ark. — Customers who can't wait to get their hands on the latest "Call of Duty" video game are in for some good news courtesy of Walmart. The retailer announced that on Nov. 7 in more than 2,700 stores customers can play "Call of Duty Modern Warfare 3." The event begins at 8 p.m. (local time) and will include tournaments and the chance to win double experience points with every purchase of specially-marked 20-packs of Mountain Dew, exclusively at Walmart.

New York City -- New York & Co. said Tuesday it has launched its debut Facebook sweepstakes campaign, which it will promote through multiple social media outlets.

The promotion, which runs Nov. 1 – Nov. 16, utilizes email, in-store signage, Facebook and Twitter, and awards a sweepstakes winner a trip for two to New York City, as well as provides gift cards to runners up.
 

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

WOONSOCKET, R.I. — CVS/pharmacy is holding on Oct. 23 its first annual "2011 Halloween Party and Customer Event" at all 7,200 locations nationwide.

Children who slip on a Halloween costume and purchase any item at any CVS/pharmacy location on Oct. 23 during regular store hours will receive one free Halloween gift pack per child, as well as an in-store costume photo shoot, which includes a free 5x7 print, during select times throughout the day.

The Halloween gift pack, available for free with any purchase while supplies last, includes:

SAN FRANCISCO — Old Navy has partnered with Telemundo to launch telenovela-style miniseries for the web. The Spanish-language web novela, "Estilos Robados" (Stolen Styles), is a six part miniseries that launched last Friday, Oct. 14 and will air on Fridays through Nov. 18 on the "Estilos Robados" tab within Old Navy's Facebook page and on Old Navy's Spanish YouTube channel, as well as on Telemundo Movil.

Dallas -- Neiman Marcus said Thursday it has launched its first-ever foursquare challenge to take place on Oct. 1 in conjunction with the department store retailer’s Shoe & Handbag Event.

WOONSOCKET, R.I. — CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.