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  • Foot traffic, sales trends bolster Five Below’s Q1

    PHILADELPHIA — Teen discounter Five Below increased its first quarter profit forecast as sales for the period increased 33% to $95.6 million and same store sales advanced 4.2%.

  • Twizzlers flies with the Man of Steel

    HERSHEY, Pa. — Twizzlers candy is getting in on the Man of Steel hype and teaming up with Warner Bros. to offer fans a chance to remake themselves as the invincible one and win prizes.

    Between now and July 6, participants can visit www.Facebook.com/Twizzlers to create and star in a personalized Man of Steel- inspired video. The custom video application called Create the Invincible You takes Facebook fans through a two-minute transformation that they can then share on social media sites.

  • Smart Payments, Social Networking, and Buying Habits Merging Rapidly

    By Rana K. Williamson, PhD, Better Merchant Accounts

  • Snyder’s celebrates National Pretzel Day

    HANOVER, Pa. — Synder’s of Hanover is using the 30th anniversary of National Pretzel Day to create a series of nationwide events to engage with consumers.

  • Tide looks to clean up in NFL draft

    CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

    Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

  • Macy’s tapping into customer creativity for new ad

    NEW YORK — Macy’s is turning to its customers for its next commercial, the retailer’s first national crowd-sourced spot created in celebration of America by Americans. 

  • Kohl’s hot on community involvement again this summer

    MILWAUKEE — Kohl’s is scheduled to return to Summerfest this year with its Captivation Station, an educative program geared toward children and families. Also returning to the festival will be the free-admission program Kohl’s Family Day, scheduled from noon–3 p.m. Sunday, June 30.

  • Frigidaire, Hhgregg want customers to get organized

    INDIANAPOLIS — Frigidaire and Hhgregg are encouraging customers to get more organized through a special sweepstakes offering daily prizes and Frigidaire’s french door refrigerators through April 27.

    Throughout the sweepstakes a $100 gift card will be awarded daily. Frigidaire french door refrigerators in 28 cu. ft. and 27 cu. ft. sizes will be awarded to the grand prize and first and second prize winners, respectively.

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