Games/ Contests/ Sweepstakes

New York -- Duane Reade announced that its 250 plus stores are integrating into Niantic Labs' new mobile game, Ingress. The drugstore chain is one of the first retail partners in the New York metropolitan area for "Ingress," which blends the physical and virtual world to create a one-of-a-kind gaming experience.

New York -- As part of its charitable giving program, jcp cares, J.C. Penney is inviting its customers to round up their purchases in February to the nearest whole dollar and donate the difference to benefit Dress for Success, an organization that providing professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life.
 

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

PAWTUCKET, R.I. — Hasbro is bringing the Tetris video game brand into the world of face-to-face gaming.

The Tetris Company, the exclusive licensor of the Tetris brand, has given Hasbro the green light to manufacture and globally market multiple face-to-face games based on the popular video game brand.

CANTON, Mass. — Global fitness brand Reebok has entered into a multi-year partnership with Spartan Race that will see Reebok as the title sponsor of the global race series.

Reebok’s titular sponsorship begins with the first race of the season at Vail Lake Resort in Temecula, Calif., on January 26 and 27.

NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

Super Bowl XLVII is scheduled for February 3 in New Orleans and Beyonce is the featured entertainer for the Pepsi sponsored half time show. What’s different about this year’s event is the beverage brand and entertainer have issued an open call for fans to submit a poses that will be used in an opening video that welcomes Beyonce to the stage.

The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.