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  • 99 Cents Only to throw first-ever 99th birthday party

    CITY OF COMMERCE, Calif. — Extreme value retailer 99 Cents Only Stores is getting ready to help one of its customers celebrate her 99th birthday as only it can. 

    At 7 a.m. Friday, July 19, Mildred "Millie" Fox of Murrieta, Calif., is going to receive a 99-second shopping spree experience and free birthday cake at her local store. It will be 99 Cents Only Stores’ very first 99th birthday celebration.

  • Happy Family organic brand seeks parents of picky eaters

    NEW YORK, N.Y. — Happy Family, a leading organic baby and toddler food brand founded and operated by moms, wants picky eaters to clean their plates for a chance to win $20,000 toward a college education.

    As part of the campaign, which launched on Facebook and is called Stories from the Bright Side, Happy Family is calling parents to submit their funny mealtime moments.

  • Kmart wants to know if you’re ready for your close-up

    HOFFMAN ESTATES, Ill. — Kmart is celebrating its inclusion in the summer comedy, “Grown Ups 2” by offering one Shop Your Way member a chance to be an extra in a future Sony Pictures Entertainment film.

    Shop Your Way Members can enter the "Stars of Summer Sweepstakes" now through Sunday, July 21, for a chance to see themselves on the silver screen.

  • HSN throwing month-long birthday bash for big 3-6

    ST. PETERSBURG, Fla. — A 36th birthday is not normally an occasion for an over-the-top celebration; however, that’s what multichannel retailer HSN is doing this month when it hosts what it’s calling the biggest party of the year.

    To celebrate its 36 years, HSN has partnered with Toyota to give away four 2013 Toyota RAV4s in July as part of a month-long sweepstakes. Each week, customers can sign up via the HSN Arcade gaming portal at HSN.com and one winner will be announced on HSN every Saturday night at 8 p.m. EDT.

  • Don’t Forget the Fun When Designing Customer Experience

    A carefully designed customer experience is the cornerstone of modern omni-channel customer relationship marketing. Retailers painstakingly craft marketing messages and engagement strategies that a customer will encounter at a specific time, in a specific place, via a specific channel. The experience often has some flexibility built in so it can adapt to individual customer behavior, wants and needs.

  • Snapple’s latest contest is a whole lot of Nothing

    PLANO, Texas — Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit. 

  • Miller Lite joins Ford to offer safe driving incentive

    The MillerCoors company is giving away a 2013 Ford Fusion SE as part of an innovative Facebook campaign targeting NASCAR fans to promote responsible consumption of alcoholic beverages.

  • As Seen On TV gives power to the people

    Clearwater, Fla. – Multichannel retailer/product marketer As Seen On TV is taking advantage of the burgeoning crowd-funding trend to let its customers help decide what new products will be available for sale. Partnering with crowd-funding software provider Launcht Inc., As Seen On TV will allow inventors to upload video, images, design specifications and marketing strategies relating to their product ideas onto its e-commerce site. Customers will then be able to comment on, review and make prepurchases of products.

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