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  • Digital Delivery

    The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.

  • Coke app is play with purpose

    ATLANTA — The Coca-Cola Company has introduced a free-to-play mobile game called Thred, which will enable users to have fun while getting involved in the global campaign to fight AIDS, tuberculosis and malaria.

    Coca-Cola teamed up with Red, an organization founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.

  • Sears gives Canadians a great day

    TORONTO — Sears held a National Great Day event Saturday, December 15, at stores across Canada to help generate customer traffic and reward shoppers.

  • Tostitos welcomes troops home with football fiesta

    PLANO, Texas — Tostitos surprised 28 U.S. military veterans who have previously served overseas with a special homecoming celebration.

  • Toys‘R’Us enters new digital dimension

    WAYNE, N.J. — Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

    The interactive social game called “Toys"R"Us Towers” is available on Facebook and will be available on mobile devices in the coming months. It also offers in-store discounts to those who play.

  • Toys ‘R’ Us and Ubisoft launch social game with real-world discount

    Wayne, N.J. -- Ubisoft  and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

  • Goodwill to pop up at Pepco gallery again

    WASHINGTON — Goodwill returns to the Pepco Edison Place Gallery with its Goodwill of Greater Washington pop-up retail shop. Pepco donated space so the stores can temporarily open its doors for the holiday with the theme Peace & Goodwill.

  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • GGP plays Santa with ‘12 Days of Gifts’ sweepstakes

    Chicago-based General Growth Properties has unveiled a major holiday mall-marketing program, offering up $30,000 worth of prizes for shoppers nationwide.

    Coined the 12.12.12 Days of Gifts, the national sweepstakes launches Dec. 1 and continues through Dec. 12, prompting shoppers to visit their local GGP mall’s website or Facebook page for a chance to win a prize each day. The grand prize is a $12,000 Shop Etc. Gift Card.

  • JCP begins 12 days of brand building

    Abysmal sales at J.C. Penney haven’t deterred the company from pursuing a series of unique cause marketing activities around a potential new holiday tradition focused on giving back.

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