Games/ Contests/ Sweepstakes

New York -- Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but may face challenges with XBox One or PlayStation4 aficionados.

Suffern, N.Y. -- Ascena Retail Group announced that Judith Langley has joined dressbarn as executive VP and chief merchandising officer.

Langley brings to Dressbarn extensive experience as a senior merchant and in product development. Most recently, she was executive VP and chief merchandising officer with Charming Charlie’s, a jewelry and accessories chain.

Previously, she was senior VP of design and trend at Kohl’s, where she oversaw product direction for 15 brands.

Games, giveaways, book signings and personalized recommendations will be offered as part of “Discovery Friday,” event Barnes & Noble has planned for November 22 to pre-empt the doorbuster madness that will occur the following week on Black Friday.

Post Foods' Honey Bunches of Oats has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive "Smile While You Shake It" music video.

Inspired by samba beats, the song and signature dance incorporate the cereal box and breakfast utensils as percussion instruments. National bilingual media, social media and website (bunchofbeats.com) encourage consumers to upload their own versions of the dance, share them digitally, and be eligible to win prizes.

Santa may need to send his suit to the dry cleaners next week after Belk gets a jump on Christmas by hosting an event called Santafest on Saturday, November 16.

The Charlotte, N.C.-based department store chain operates 301 stores in 16 southern states, more than half of which are located in Florida, Georgia and the Carolinas. It can be quite warm and humid in the Southeast well into November with hurricane season not officially ending until November 30.

Warrendale, Pa. – Rue21 has launched its e-commerce site, Rue21.com. Prices on the site will be the same as prices in the retailer’s stores.

In honor of the launch rue21 is hosting a "Shop & Win" contest in which five winners will receive a $50 gift card by talking about their favorite rue21 items on the internet. Using hashtag #shoprue21.com, fans can post pictures or comments on Facebook, Twitter, Tumblr, Instagram, Pinterest, and Google+.

Fort Worth, Texas -- RadioShack is giving shoppers the power to name their own deals with an interactive application on its e-commerce site where consumers can select the product and pricing, vote on and share the hot deals. On Nov. 27, consumers can redeem a limited number of coupon codes for "Name Your Deal" products at reduced prices.

Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

After hours, kids can play games and build wish lists that parents can share on Facebook. On Christmas Eve, the site becomes a Santa Tracker, including a Santa locator, behind-the-scenes information from the North Pole control tower and the Santa Cam, where kids get to see Santa at work putting presents under trees and filling stockings.