Games/ Contests/ Sweepstakes

NEW YORK — Macy’s is turning to its customers for its next commercial, the retailer’s first national crowd-sourced spot created in celebration of America by Americans. 

HANOVER, Pa. — Synder’s of Hanover is using the 30th anniversary of National Pretzel Day to create a series of nationwide events to engage with consumers.

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

MILWAUKEE — Kohl’s is scheduled to return to Summerfest this year with its Captivation Station, an educative program geared toward children and families. Also returning to the festival will be the free-admission program Kohl’s Family Day, scheduled from noon–3 p.m. Sunday, June 30.

INDIANAPOLIS — Frigidaire and Hhgregg are encouraging customers to get more organized through a special sweepstakes offering daily prizes and Frigidaire’s french door refrigerators through April 27.

Throughout the sweepstakes a $100 gift card will be awarded daily. Frigidaire french door refrigerators in 28 cu. ft. and 27 cu. ft. sizes will be awarded to the grand prize and first and second prize winners, respectively.

LONDONDERRY, N.H. — Danish footwear brand, Ecco, is celebrating its 50th anniversary with special deals and contests. Throughout the month of April, U.S. customers will enjoy special in-store displays, a Facebook sweepstakes starting today, and historical storytelling through the brand’s Tumblr blog.

MIDDLEBURY, Conn. — Timex has launched of "I Am A Runner," the brand's new marketing campaign that celebrates every runner's unique personal story. Bringing to life the passion and motivation that unites all runners, regardless of skill level, "I Am A Runner" is an interactive initiative that provides a platform for consumers to share their running experiences and rewards them for sharing their stories.

Husqvarna has launched a new walk-behind mower with All-Wheel Drive technology, engineered to tackle the toughest mowing challenges.

The HU800AWD features a heavy-duty steel deck and a Honda GCV 190 engine. Complementing its All-Wheel Drive feature, the HU800AWD has wheels with an aggressive tread pattern, which provides additional traction and maneuverability.

Additional features include:

• Side guard and grass comb, to improve edging performance;

• Large, dust-blocking bag;

DETROIT, Mich. — Southern department store chain, Belk, has teamed up with ePrize to launch Belk's 125 Days of Prizes, a multi-channel sweepstakes program celebrating Belk's 125th anniversary.

ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.