Events

It's hard to find a brand more excited about the first day of fall than UGG.   Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat.  

It’s no trick: Halloween spending is at an all-time high.   As Americans continue to splurge on their favorite candy and costumes in preparation for the upcoming Halloween season, the National Retail Federation’s annual survey reported that spending is expected to reach $8.4 billion — the highest level in the study’s history.  

Macy's is revving up its beauty offerings with at-home beauty and treatment services.   The department store retailer is partnering with beGlammed, an on-demand beauty service that delivers hair and makeup to the customer’s front door. The deal will utilize beGlammed’s network of more than 1,200 stylists in 22 U.S. markets. Customers will be able to book a variety of beGlammed services, from a touch-up to bridal makeup, on macys.com/beglammed.com.  Prices will range from $25.00 to $185.00.  

The CEO of Jordan’s Furniture wants folks to watch the upcoming presidential debate, which is scheduled for Sept. 26 from 9 p.m. to 10:30 p.m. EST.  

Fun. And smaller stores.   Both are part of Toys “R” Us’ plan to revive itself, Bloomberg reported.  

It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season.

November and December (NRF weeks 40 – 48) are known as primetime for physical retailers. Sales generated during this period immediately impact a brands’ bottom line, and they set the stage for either success or struggle in the first quarter of the following year.

Coming to the local mall — Amazon?
 
Amazon plans to open dozens of pop-up stores in malls across the nation, according to Business Insider.
 
The temporary stores, whose total could reach 100 next year, will showcase and sell the company's devices, particularly its Echo home speaker, the report said.
   

Grandin Road has made the leap to brick-and-mortar with a spooky in-shop at Macy’s Manhattan flagship.
   
The brand’s 1,400-sq.-ft. Halloween pop-up is elaborately designed to offer a bewitching immersive experience, complete with digital signage animated with spiders, a costumed witch and scary animatronic products (also available for purchase.) An on-site photo booth allows customers to create a fun memento of their visit.