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Giving back with feedback
The National Retail Federation is donating $1 (up to $10,000) to RetilROI for every unique session review on the NRF mobile app at the association’s annual “Big Show” in New York City. RetailROI (the Retail Orphan Initiative) is a charity started by the retail community to help orphans and vulnerable children worldwide through clean water, education and computer learning projects. -
Chief Marketing Officers: Four Steps to Succeed with Lifecycle Marketing in 2017
As we head into 2017, retail chief marketing officers are under the gun more than ever before to produce measurable results. Jobs are on the line, as CEOs demand evidence that increased marketing technology investments are paying off. And that spending won’t slow down soon: Gartner recently doubled down on its prediction that CMOs will outspend their CIO counterparts on technology in this coming year.

