Events

BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

BY JASON OWEN

DALLAS — In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.

New York -- Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.
 
On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

Other changes include:

BrandMasters is the name of a new experiential marketing agency created by Crossmark.

Jorge A. Plasencia was the inaugural recipient of the Goya Hispanic Achievement Award presented this week in New York.

Goya, the largest Hispanic-owned food company, and the Spain-U.S. Chamber of Commerce created the award to recognize a Hispanic leader or organization in the fields of business, arts, science and social responsibility.　 The award was presented to Plasencia at an exclusive gala dinner at the New York City Public Library, attended by more than 250 people.

ITASCA, Ill. — Jewel-Osco announced that it is celebrating Black History Month this February with the company’s 14th annual “A Taste of Black History” program.

The initiative will kick off with a VIP shopping event for customers on Jan. 24 at the Jewel-Osco at 1655 E. 95th St., in Chicago. “A Taste of Black History” customer tasting events will continue throughout February at select stores.

Menomonee Falls, Wis. -- Kohl’s Corp. announced a $2 million donation to Discovery World in Milwaukee, over three years to continue support for Kohl’s Design It!, an educational program allowing kids to use advanced technology to turn design into reality. The donation comes from the Kohl’s Cares cause merchandise program which sells special merchandise, including plush toys and books, and donates 100% of the net profit to benefit children’s health and education initiatives nationwide.

ASPEN, Colo. — Office Depot has announced its sponsorship of the 2013 X Games in Aspen.