Events

HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way are teaming up with New York Times bestselling author Sandra Lee to support the Share Our Strength Bake Sale for No Kid Hungry campaign. The national fundraising initiative encourages people to host bake sales in their communities to help end childhood hunger in the United States.

MILWAUKEE — Kohl’s is scheduled to return to Summerfest this year with its Captivation Station, an educative program geared toward children and families. Also returning to the festival will be the free-admission program Kohl’s Family Day, scheduled from noon–3 p.m. Sunday, June 30.

LOS ANGELES — The Entertainment Industry Foundation is sponsoring the Revlon Run/Walk for Women for the 20th year in a row, the group said Tuesday.

Emma Stone and Olivia Wilde will act as Revlon brand ambassadors and hosts for the New York event, which takes place on May 4, while Halle Berry will do the same for the Los Angeles event, on May 11, along with Entertainment Tonight correspondent Brooke Anderson and Dancing with the Stars host Carrie Ann Inaba.

SAN FRANCISCO — Alliance Data Retail Services recently collaborated with Locaid, the world's largest LaaS (Location-as-a-Service) company, to run an opt-in geofence pilot program between Black Friday and New Year's Eve in 2012.

NEW YORK — Macy's has launched a new contest to find America's best griller. Customers can enter the "Macy's Great American Grilling Guru" contest via Facebook.com/macys from April 9 through April 27. Six finalists will be pitted against each other in a "Sizzle Showdown" on June 8 in Atlanta. One winner will earn the coveted title of America's Greatest Grilling Guru and receive the grand prize: $10,000 and a trip to Macy's 4th of July Fireworks in New York City. 

NEW YORK — PVH is launching a new golf-focuse campaign for its Izod brand. The Izod Golf platform includes a new ad campaign, multi-year sponsorships of three “Team Izod” PGA Tour golfers, and multiple sponsorship activations planned throughout the season. 

BENTON HARBOR, Mich. — KitchenAid is partnering with Abt Electronics in Glenview, Ill. to kick off Earth Week and encourage the responsible disposal of unwanted small electric kitchen appliances. From April 18 through May 16, Abt customers will receive an instant rebate toward the purchase of a new KitchenAid small appliance when they bring in any brand of small electric kitchen appliances to the store.  

MIDDLEBURY, Conn. — Timex has launched of "I Am A Runner," the brand's new marketing campaign that celebrates every runner's unique personal story. Bringing to life the passion and motivation that unites all runners, regardless of skill level, "I Am A Runner" is an interactive initiative that provides a platform for consumers to share their running experiences and rewards them for sharing their stories.