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Events

  • Abilene Sam’s Club relocates

    Abilene, Texas -- Sam’s Club will open a 136,000-sq. ft. relocated club today in Abilene, Texas. Mayor Norm Archibald and the Abilene Chamber of Commerce Redcoat Committee are scheduled to attend the grand opening.

  • Lowe's donates $1M to spruce up Boys & Girls Clubs

    ATLANTA — Lowe’s has donated $1 million to the Boys & Girls Clubs of America so the organization can refurbish clubs across the country. Lowe's grants of up to $50,000 will fund repairs and renovations at 20 Boys & Girls Clubs, from northern Washington State to South Florida.

  • A&F’s back-to-school campaign to leverage mobile tech

    NEW ALBANY — Abercrombie & Fitch Co. is taking its 2013 Stars on the Rise back-to-school campaign, featuring a group of up-and-coming actors, to the digital arena with a new mobile app that offers potential shoppers an interactive experience. 

  • Macy’s courts back-to-school shoppers on social media

    NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school. 

  • Sears marks 20 years since Big Book catalog's final print run

    HOFFMAN ESTATES, Ill. — Sears was arguably synonymous with its “Big Book” catalog, but as the world became more technologically advanced and look books went digital, the retailer bade its catalog and catalog stores farewell and shifted to a new retail model of locally owned and operated dealer stores. 

  • Saks Off 5th tries on new format

    NEW YORK — Saks Fifth Avenue Off 5th is opening its third store in metropolitan Atlanta, but the 28,000-sq.-ft. space at the Outlet Shoppes of Atlanta at Woodstock will be the first modeled after the company’s “luxury-in-a-loft” design.

  • CVS and Boston Red Sox honor disabled military vets

    WOONSOCKET, R.I. — CVS and the Boston Red Sox teamed up at Fenway Park to hold a special batting camp for veterans from across New England. The event celebrated the Fourth of July and honored disabled military veterans.

  • Oscar Mayer Wienermobiles drive into digital space

    MADISON, Wis. — The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.

    Oscar Mayer is leveraging social media to engage existing and would-be fans. First, the brand is encouraging people to visit WienermobileRun.com, where they can join their favorite Wienermobile team. Those who do will receive a team bumper sticker while supplies last, and help their team earn points. 

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