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Sport Chalet leverages triathlon partnership to boost traffic
LOS ANGELES — Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.
The partnership drives foot traffic into Sport Chalet's brick-and-mortar stores by encouraging members of the various participating triathlon clubs to turn to the retailer for the equipment and gear they need.
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Target's digital effort aimed at college crowd
MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.
Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.