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  • 99 Cents Only opens new stores

    City of Commerce, Calif. – 99 Cents Only Stores is opening new stores in Santa Fe Springs, Calif. and Kingman, Ariz. on July 25. Both will be the first 99 Cents Only stores in those municipalities.

    The retailer will be offering special 99-cent deals on items such as flat-screen TVs and scooters to the first customers in line on opening day.

     

  • Walmart vows no back-to-school gimmicks

    BENTONVILLE, Ark. — While competitors are in the midst of promoting back-to-school offers, Walmart is touting its familiar everyday low prices message and promising its customers gimmick-free pricing all season long. 

  • Kenneth Cole leverages Instagram for Kinky Boots promo

    New York -- Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.

    To promote the launch, a designated area in front of the Al Hirschfeld Theatre (302 West 45th Street in Manhattan) will encourage passersby to try and win a pair of Kinky Boots tickets by following @kennethcoleprd and @kinkybootsbway and Instagraming a photo of their "kinky" shoes using #KCKinkyboots.

  • Hasbro to unveil expanded brand at San Diego Comic-Con

    With just a few days until the San Diego Comic-Con kicks off, Hasbro has announced the expansion of its Kre-O construction brand to include Dungeons & Dragons, the iconic fantasy entertainment brand from Wizards of the Coast, a subsidiary of Hasbro. 

  • Pepsi hits home run with N.Y. Yankees All-Star Cano

    PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

    Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

  • Office Depot BTS campaign appeals to tech-savvy teachers

    BOCA RATON, Fla. — Office Depot is directing its back-to-school marketing efforts at teachers by offering them an online tool to help them plan and prepare for the academic year.

  • West Elm heads to the Show-Me State

    BROOKLYN, N.Y. — Home furnishings retailer West Elm is heading to the Midwest and getting set to open its first-ever retail store in St. Louis, Mo., Thursday, July 25.

  • Target aims omni-channel campaign at college kids

    Minneapolis -- Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign. At the center of the campaign is the Bullseye University Digital Experience, a new live online experience featuring popular YouTube personalities in a digital dorm. From July 15-18, college kids will be able to shop products from the digital dorm rooms, interact with the YouTube personalities, enter to win prizes and participate in live-streamed events such as concerts and workout sessions.

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