Events

Pleasant Ridge, Mich. - Digital engagement firm ePrize today announced a new name, “HelloWorld.” HelloWorld is also releasing a SaaS-based rich engagement platform including the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

● Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.

Canton, Mass. - Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

New York -- Polaroid Fotobar will open an 8,500-sq.-ft. flagship at The LINQ, a new retail, dining and entertainment district in Las Vegas by Caesars Entertainment.

The retail format made its debut in 2013, with  three stores in Florida ( Delray Beach, Orlando and Miami). Upcoming plans include another location in Florida, in Boca Raton.

Upscale department store retailer Bloomingdale’s isn’t a name typically associated with football, but that all changes this year as a result of the Super Bowl being held in New York for the first time ever.

Bloomingdale’s, operator of 37 department stores nationwide, will use its flag ship store on 59th Street in Manhattan to unveil a collection of designer helmets and a unique and stylish collection of entertaining essentials beginning January 15.

Seattle — Starbucks is introducing Starbucks gift cards at select locations in mainland China. Starbucks cards can be purchased in three design themes, including Thank You, Kind Regards and Happy Lunar New Year.

“The Lunar New Year is a time when family and friends gather to meet, connect and share stories,” said Belinda Wong, president, Starbucks China. [All of the cards] can be used at our stores in mainland China year-round.”

Extreme value retailer 99 Cents Only will use its entry into the Waco, Texas, market to unveil a store format considerably smaller than any of its other locations.

The City of Commerce, Calif-based operator of 339 stores said its new store in Waco will open on Jan. 9 and measure about 13,000 sq. ft. That size is well below the company’s average store size of 21,000 sq. ft. and also below the range of 15,000 to 20,000 sq. ft. the company had previously identified as its sweet spot for new stores.

CINCINNATI — Leaving the iconic Times Square clean and sparkling is a huge job, but somebody's got to do it. A 25-person "Mr. Clean Team" worked alongside the New York City Department of Sanitation and the Times Square Alliance on Jan. 1 to give the area a thorough scrub down following the massive New Year's celebration and they had some help thanks to one of Procter & Gamble's newest products. 

The high school in Buena Vista, Colo., earned an annual award from athletic apparel manufacturer Russell Brands after it demonstrated courage and perseverance following a tragic event in September.