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Events

  • PR and ROI — Be A Storyteller

    Storytelling is an intrinsic part of our daily lives. Movies, books, music, news, religion and art are all imbued with the stories we tell each other–and the stories we tell ourselves.

    Even the spaces and places that we work, shop, eat and play are “speaking” to us – and through us – defining our dreams and desires, informing our values, and even shaping the contours of our hidden prejudices and deepest fears.

  • H&M launches garment 'rehaul' with M.I.A.

    H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.

    From April 18 to April 24, H&M aims to collect 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide. The initiative is part of H&M’s goal to close the loop in fashion by recycling garments to create reusable textile fibers.

  • Can retailers count on the Bieber effect this spring?

    Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.

    Bieber has embarked on a world tour for the first time in four years to support his new best-selling album "Purpose" – and help sell Calvin Klein products. That’s good news for retailers because Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.

  • The Finish Line is mad (and social) about hoops

    The “March Madness” college basketball tournament will no doubt a major trending topic on social media for the next few weeks, and sporting goods retailer The Finish Line Inc. is joining the craziness.

    The Finish Line is offering customers two opportunities to digitally celebrate March Madness games this year. The retailer is offering a Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000, as well as the #CallYourShot social campaign that will last the duration of the tournament.

  • Rite Aid kicks off annual Children's Miracle Network fundraiser

    Rite Aid's 22nd annual Miracle Balloon campaign for Children's Miracle Network Hospitals is now underway, the company announced Monday. From now through April 30, Rite Aid customers can support their local children's hospital by purchasing $1 paper Miracle Balloons at any Rite Aid store.

  • ModCloth delves deeper into brick-and-mortar

    ModCloth is going on tour this summer.

    The online apparel retailer known for its indie and vintage-inspired styles is launching the “ModCloth IRL (in real life) Tour,” a series of five pop-up shops.

    The IRL shops are modeled after ModCloth’s first-ever physical outpost, a pop-up in San Francisco. The store opened last July and is due to close March 26.

  • Macy's springs into action with flower show

    Macy’s is ushering in the spring promotional season by celebrating America'as vast and varied landscapes at the 2016 Macy’s Flower Show.

    The show will sprout to life at five Macy’s downtown store locations nationwide, including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco.

  • Marbles: The Brain Store

    Deals in “Mind” Games

    Brain fitness might seem an unusual specialty for a retailer, but it’s proved a sweet spot for Marbles: The Brain Store.

    Founded by Lindsay Gaskins and Scott Brown, the Chicago-based retailer sells games and other items designed to stimulate the brain. It made its debut in 2008, with a kiosk in a local mall. People were intrigued, but they wanted a more engaging shopping experience, said marketing director Hallie Steube.

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