Entertainment Tie-ins / Licensing

Amazon has confirmed the timing of its annual two-day Prime Day sales extravaganza. 

Gibson is set to open the ultimate guitar experience in the home of country music. 

A specialty fashion brand is debuting a new apparel, footwear and accessories collection within a popular mobile game.

REI Co-op is greatly expanding its ability to develop and produce promotional and educational content.

A major home electronics brand is joining the trends of livestream retailing and social influencers.

Walmart’s latest livestream shopping initiative involves a lifestyle influencer and a social media giant.

Walmart is directly selling select food products on a popular food-focused television channel. 

The only official Harry Potter flagship in the world will have a bar — of sorts.

Canada Goose is bringing the snow to Southern California.

Walmart is partnering with a non-profit and a kids’ TV show to inspire healthier eating for families.