First Look: Gibson opening entertainment, retail destination in Nashville

Gibson is set to open the ultimate guitar experience in the home of country music. 

The iconic, 127-year-old American instrument brand will open the doors of Gibson Garage on June 6. Located in downtown Nashville, the 8,000-sq.-ft. space houses a stage for live and virtual livestreaming concerts, a retail store, a repair/restoration center and a custom shop where customers can design and build their own guitars.

“At the Gibson Garage, fans can try all our guitars across brands and collections as well as take a piece of history home with one-of-a-kind, in-store offers on limited-edition guitars, instruments, gear, accessories, and exclusive Gibson apparel,” the company stated.

Gibson is part of Gibson Brands, whose portfolio also includes Gibson, Epiphone, Kramer, Mesa/Boogie and KRK.

Gibson Garage is designed to immerse visitors in the Gibson brand, with interactive installations and programming. Historical and celebrity memorabilia displays are also located throughout the space. The retail store offers an assortment of products from the company’s brand portfolio and also includes limited-edition guitars and exclusive Gibson apparel.

“The Gibson Garage is the ultimate guitar experience where our past, present and future comes to life for fans and artists right here in Music City," says James "JC" Curleigh, CEO of Gibson Brands. "This is also our opportunity to contribute to the amazing music and guitar culture that we've been a part of for over a century.”