Entertainment Tie-ins / Licensing

The giant balloons and spectators will be back — with plenty of COVID precautions in place.

Lady Gaga fans can get access to a digital streaming of her performing her new album, Love For Sale, through a hookup provided by mall operator Westfield.

Ralph Lauren is partnering with the Zepeto global social networking and avatar simulation app to provide customers with a personalized virtual world.

Walmart is leveraging two of the hottest social commerce trends to kick off another new academic year.

Taco Bell is naming rapper Lil Nas X, a former store associate, to the new honorary position of chief impact officer.

Target Corp. is nearly tripling its offering of “shop-within-in-shop” Disney stores in time for the holidays.

An online cannabis marketplace is easing mobile purchases and expanding into a content venture that includes NBA star Kevin Durant.

Every time Rachel Young and Aaron Stone visit the Northwoods Mall in Peoria, Ill. on July 11, they’ll be reminded of the summer of 2021.

A town in North Dakota lost its 100,000-sq.-ft. Kmart, but it aims to hold on to the Grand Cities Mall where the store closed.

A new entertainment concept that combines tech-infused mini-golf with food and drink and whose creators include the co-founders of Topgolf is plotting its U.S. expansion.