A new entertainment concept that combines tech-infused mini-golf with food and drink and whose creators include the co-founders of Topgolf is plotting its U.S. expansion.
Puttshack will open a 26,000-sq.-ft. location at Brookfield Properties’ The Shops at Houston Center, in the heart of downtown Houston. Expected to open in late 2022, the Houston Puttshack joins the fledgling company’s growing list of upcoming locations, including Oak Brook, Ill., opening this fall; and Miami and Boston, which are expected to soon after; and Nashville, opening in 2021. Additional locations are expected to be announced for 2022.
Puttshack made its U.S. debut in April 2021, at The Interlock, a new mixed-use development in Atlanta. The company started out in the U.K., where it operates three locations.
Puttshack features four custom-made, tech-driven, “highly competitive” mini-golf courses, powered by the brand's patented technology that keeps score as customers play. The venue also offers food and a full bar, with an upscale nightclub vibe.
"Houston is a booming, top priority market for us, and we are very excited to be an anchor tenant in The Shops at Houston Center," said Joe Vrankin, CEO of Puttshack. "We can't wait to bring the Puttshack experience to Texas and continue to expand our presence in dynamic, energetic communities across the entire U.S."
[Read more: Puttshack looks to expand with new financing]
Recently, Brookfield Properties completed renovations to transform the adjacent Houston Center into a dynamic mixed-use office campus.
"Puttshack is a great new concept, and as we continue to reimagine our iconic Houston Center we are pleased to plan for this tech-infused entertainment experience," said Travis Overall, executive VP and head of the Texas region for Brookfield Properties.
Puttshack is represented nationally by Mat Focht and Robert Johnson of Emerging Concepts.