Entertainment Tie-ins / Licensing

A commercial for an online shopping app owned by Chinese e-commerce giant PDD Holdings was one of the top-performing Super Bowl ads, generating real-time consumer action.

New Balance has gone customer-centric in its hometown.

Dave & Buster’s Entertainment Inc. is offering an interactive customer experience on a popular immersive gaming platform.

Pacsun is showcasing its upcoming spring 2023 collection across social media, immersive gaming, and livestream channels.

Instacart is launching its first major CPG co-marketing campaign with new shoppable TV commercials featuring a well-known beer brand.

Kimberly Goetz is charged with curating hundreds of thousands of new retail square footage from scratch.

Target Corp. is set to unveil a new limited-edition collection of kitchenware and food items.

Retailers are experimenting with different sizes, concepts and experiences in their newest flagship locations — and New York City is at the center of the action.