Entertainment Tie-ins / Licensing

Amazon is getting primed for what is now a two-day digital promotion dedicated to pets and their owners, with a little help from a renowned country singer.

Gap is getting on board the Barbie train.

Fanatics is expanding its partnership with Vince McMahon’s World Wrestling Entertainment.

Britain’s bat-and-ball game tries to hit it big in Dallas with a pro league and a Sixes Social Cricket’s entertainment venue.

A new immersive destination in New York City celebrates all things marijuana—but it doesn’t sell actually sell weed on site.

The legions of Taylor Swift fans — and the dominance of country music — could give a big boost to Boot Barn, which already ranks as one the nation's fastest-growing retail brands.

eBay is giving sneaker fans a chance to “be like Mike” – in-store or online.

Amazon is paying tribute to hip-hop as the uniquely American music and cultural phenomenon turns 50 this year.