Australia’s Culture Kings goes big in Vegas with first U.S. store

Marianne Wilson
Marianne Wilson profile picture

A professional recording studio is one of the features of Culture Kings’ first-ever U.S. store.

The global streetwear brand, an A.K.A. Brands company, has opened a 14,000-sq.-ft. flagship at The Forum Shops at Caesars, a Simon Property in Las Vegas. The immersive space is designed to bring Culture King’s signature mix of fashion, sports, culture and music.

In addition to the recording studio for musical artists, the store boasts a half basketball court, a 75-ft. hat wall, live DJs performing daily and gamified activations. It also has a “Secret Room,” dedicated to rare, sought-after streetwear items. Another room, 'The Vault,” features premium jewelry. 

The outpost offers more than 18 international brands exclusively designed by Culture Kings, including Carré, GOAT Crew, Saint Morta, and also includes styles from 60 leading third parties. More than 2,000 apparel, headwear and footwear styles are available, including exclusive capsule collections.

"It has always been my vision to launch stores in the U.S., and there is no better city than Las Vegas,” said Simon Beard, CEO and co-founder of Culture Kings. "The Culture Kings Las Vegas flagship store captures our signature ‘retailtainment’ ethos and enables us to share the ultimate Culture Kings brand experience with our American audience. I’m confident that this one-of-a-kind retail concept will drive growth in-store and online and will accelerate our brand awareness in the U.S.”

Founded in 2008, Culture Kings currently operates eight experiential stores in major cities in Australia and New Zealand. The retailer was acquired by A.K.A. Brands in March 2021, whose digital portfolio also includes Princess Polly, Petal & Pup, and Rebdolls

“This is a pivotal moment for Culture Kings,” said Jill Ramsey, CEO of a.k.a. Brands. “Consumers are interacting with brands on a different level, and Culture Kings is transforming traditional retail into an unforgettable, immersive experience that can’t be replicated. I’m excited to watch the brand take off in the U.S. and globally.”