Saralegui to represent Nestle Pure Life

GREENWICH, Conn. Nestle Waters North America has signed a two-year partnership agreement with Cristina Saralegui, an internationally-acclaimed Hispanic television personality. Under this agreement, the company reported, Saralegui will serve as spokesperson for Nestle Pure Life, appearing in print and broadcast advertising and online on behalf of the company’s new Vive Sanamente (Live Healthy) marketing campaign.

“I am thrilled to be collaborating with Nestle Waters on Vive Sanamente,” said Saralegui.  “I want to educate Latino moms about the importance of teaching their children healthy habits that will last them a lifetime.  There is no doubt that drinking water and exercising regularly are essential to maintaining a healthy lifestyle.”

Saralegui, host and executive producer of El Show de Cristina, one of the highest-rated programs on Spanish-language television, is also being featured in point-of-purchase consumer brochures and public relations programs.