Modell’s unveils renovated Times Square flagship

New York City Modell’s Sporting Goods has taken the wraps off its newly renovated Times Square flagship. The two-level, 20,000-sq.-ft. store displays top brands in distinct category shops.

Among the store’s attraction are a Manhattan-styled playground-style court, complete with a street-style backboard and rim and park bleachers, which is built into the design of a 4,000-sq.-ft. Nike concept shop on the store’s main level. Other attractions include a New York Yankees ticket booth offering same-day game tickets for prices that are up to 50% off face value, and a cap-embroidery station where customers can have their caps customized.

The flagship is set off with a 300-sq.-ft. high-definition LED video screen on the back wall of the top level. Aside from showing the daily customer activities occurring in-store, the video wall and 36-plus high-definition LCD TV displays throughout the store also broadcast the day’s biggest sporting events, exclusive offers, product endorsements and special event alerts.

“Our new Times Square store truly embodies our vision of embracing and celebrating passion for sport and we’ve created a unique in-store environment that will feature new multimedia interactive elements to connect with the sports enthusiast both locally and globally,” said Seth Horowitz, president, Modell’s Sporting Goods, which operates 144 stores in New York; New Jersey; Pennsylvania; Connecticut; Rhode Island; Massachusetts; New Hampshire; Delaware; Maryland; Virginia; and Washington, D.C.