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PacSun sees light in California-themed campaign
NEWPORT BEACH, Calif — Struggling specialty retailer PacSun is hoping a new campaign and some re-branding will help turn things around. To rebuild its image, the company has enlisted Juxt Interactive to create an immersive brand experience designed to coincide with the formal unveiling of the retailer’s new “Golden State of Mind” positioning, which includes the website GSOM.com, and is supposed to reflect the fluid, relaxed nature of the Golden State.
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Dunkin,’ Eli Manning team on promotions
New York -- Dunkin’ Donuts said Tuesday that New York Giants quarterback Eli Manning will partner with the retailer on a series of advertisements and promotions in the New York metro area over the next three years.
To kick off the partnership, Manning will star in a series of Dunkin' Donuts advertisements that will launch during the upcoming football season.