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Entertainment Tie-ins / Licensing

  • General Mills connects to Hispanic customers through music

    General Mills has partnered  with GRAMMY Award-winning group Camila for the company's 2014-2015 Musica y Sabor campaign focused on connecting with customers in the Hispanic markets.

  • Kohl’s reveals Black Friday strategy

    On the heels of moderating expectations for its third quarter performance, Kohl’s announced plans to improve results during the holidays, including an around the clock opening schedule beginning at 6 p.m. Thanksgiving Day.

    Kohl’s will open its doors at 6 p.m. on Thanksgiving Day and remain open through midnight Friday, Nov. 28. The retailer will also offer a variety of omnichannel holiday services, including a daily “Today’s Deals” section on Kohls.com.

  • Office Depot offers ‘Your Holiday Workshop’ campaign Nov. 2

    Boca Raton, Fla. -- Office Depot Inc. launches its “Your Holiday Workshop” campaign across all store locations and online on Nov. 2. “Your Holiday Workshop” efforts will include early Black Friday and “Every Monday is Cyber Monday” deals, and shopper services.   

  • Toys “R” Us begins great big promotion

    A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

  • Doritos crashing the Super Bowl again

    Time is running out for entries into this year's Crash the Super Bowl contest by PepsiCo’s Doritos brand.  From now until November 9, fans from participating countries around the world can submit their 30-second homemade ads celebrating their love of Doritos tortilla chips. 

  • Taubman to offer interactive "Frozen" attraction at 10 malls this holiday season

    Bloomfield Hills, Mich. --Taubman will offer a special "Frozen"attraction at 10 of its shopping centers across the country from Nov. 6-Dec. 24. The attraction comes a few days before Disney releases its "Frozen Sing-Along Edition" DVD on Nov. 18.

  • Hallmark to donate $1.5 Million to Toys for Tots

    Hallmar has partnered with Toys for Tots and pledged to donate $1.5 million in toys and funds to the organization this holiday season.

    For 50 years, watching the television classic Rudolph the Red-Nosed Reindeer has been a holiday tradition for millions of families. This holiday season, Hallmark Gold Crown stores will be full of ways to celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.

  • Whole Foods Market launches first-ever national advertising campaign

    Austin, Texas -- Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative. The effort is spearheaded by seasoned marketing veteran Jeannine D’Addario, Whole Foods’ new global VP of communications.   
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