Displays & Signs

Target Corp. is letting the cat out of the bag early with regards to its next limited edition apparel collection.   The retailer announced its limited-edition spring collaboration will be with popular designer Victoria Beckham. The collection will be available April 9, 2017, at all Target stores and Target.com, the collection. In addition, select pieces from the collection will be available for sale internationally via Victoriabeckham.com.  

Starbucks is bringing its new immersive store concept to Tokyo.   The coffee giant will open a Reserve Roastery in Tokyo, in 2018. Located in the Nakameguro district, an upscale neighborhood, the Roastery will be designed in collaboration with Kengo Kuma, a world-renowned architect and founder of Kuma Lab at the University of Tokyo.  

As brick-and-mortar stores race to transform themselves amid the increasing importance and influence of e-commerce, many retailers are looking to in-store digital media displays to attract and engage potential customers.      What’s more, new startups are bringing down the high cost of traffic-counting technology; making mobile marketing offers as painless as possible; and looking to virtual reality to create experiences that wow, immerse and educate consumers. Take a look at these:   

The Wet Seal is going to be very busy on Nov. 3.   That’s the day the retailer, in partnership with GGP, will open 13 holiday pop-up locations at GGP regional shopping centers throughout the nation.   "We see an opportunity for additional brick and mortar locations during the peak holiday season," said Wet Seal CEO Melanie Cox.    The temporary stores will range from 3,000 sq. ft. to 5,000 sq. ft. each.  

Warby Parker goes back to the future — design-wise at its new store in Seattle.   The design recalls the classic library-inspired aesthetic of the brand’s first-ever store in downtown Manhattan, and is outfitted with light oak shelving, spacious marble tabletops and brass detailing.   It also features exposed metal ceiling beams, concrete flooring and skylights.   

The great outdoors arrived on Fifth Avenue today. At least that’s what North Face is shooting for with its new global flagship store in the old Manufacturers Trust Company building, a New York City landmark of modernist architecture.   Though the canyons outside the expansive windows on the second floor of store are formed by skyscrapers and not rock bluffs, North Face’s VP of direct-to-consumer retail Erik Searles finds the airy atmosphere a fitting backdrop for the high-end camping and climbing gear being merchandised there.

Macy’s on Friday became the first department store retailer to open an in-store Apple shop.   The shop is located on the main floor of Macy’s New York City flagship in Herald Square. Similar to in-store Apple shops at Best Buy, it features light wood tables. The product line-up includes iPhones, iPads, MacBooks, and Apple watches.  

The great outdoors has come to Fifth Avenue — courtesy of The North Face.   The retailer, a division of VF Corp., is opening a two-level, 20,000-sq.-ft. flagship in the old Manufacturers Trust Company building, a New York City landmark of modernist architecture. (The official opening date is Oct. 26.)