Supervalu unveils program to ease meal planning

MINNEAPOLIS Supervalu has launched “Simply Good Meals” — new easy-to-recognize, branded destinations within its family of stores where consumers can go to find complete easy-to-make meal solutions in one spot.

The program is designed to help consumers create a balanced meal for the family by bringing all the components together in one area.

Most stores will initially feature up to four Simply Good Meals destinations, including two in the produce area, one in the meat section and one in the deli department. Some stores will also have additional meal and soup destinations in the deli area.

“Research shows that most people don’t know at 4 o’clock what they are having for dinner that night, and in many cases, these hurry-up meals result in less-than-balanced and more expensive food choices,” said Jim Smits, Supervalue group VP fresh foods merchandising. “We wanted to make it easier for our customers to answer that inevitable ‘what’s for dinner’ question by providing them with simple, convenient, affordable ideas for creating a real home-cooked meal.”