Displays & Signs

SAN ANTONIO, Texas — H-E-B, Pampers and Interactions have teamed up to offer an exclusive 60-stop H-E-B Baby “Little Texans Tour,” sponsored by Pampers. 

The tour aims to promote healthy families and the assortment of infant and baby products offered at H-E-B stores. 

Fort Worth, Texas -- RadioShack Corp. formally announced that it has named two new leaders to its senior management team. Michael DeFazio has been named SVP – store concepts, and Jennifer Warren has been named SVP and chief marketing officer.

ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has added The Ohio State University to its assortment of exclusively licensed collegiate fabrics.

“We are thrilled to offer fans of The Ohio State University this exclusive-to-Jo-Ann line of fleece and cotton fabrics,” said Susan Starcher, buyer of fleece, warm and licensed fabric for Jo-Ann. “Our customers love to show their school spirit, and no other retailer offers a more diverse selection of college and university fabrics than Jo-Ann.”

East Rutherford, N.J. -- Travel retailer Hudson Group, owner of the Hudson News airport stores, said Tuesday it has launched a new retail concept called Hudson, with the first unit slated to open at the Seattle-Tacoma International Airport’s Central Terminal.

NORTHFIELD, Ill. — Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

Owned by Kraft Foods Group, North America's fourth largest consumer packaged food and beverage company, Kool-Aid partnered with Saatchi & Saatchi New York and VSA Partners of Chicago to revamp its image. 

SAN DIEGO — Sony Electronics is expanding its retail footprint by opening three newly remodeled Sony Stores and several brand new Sony Gallery experiences. The company also unveiled a smaller-store format called Sony Gallery.

Following the debut of the redesigned Sony Store in the Simon Mall Stanford Shopping Center in Palo Alto, Calif., Sony announced it will open three new concept stores located in Miami, San Diego, and Orlando, Fla. The remodels will bring the total of U.S. redesigned stores to eight.

Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.