Displays & Signs

New York -- Urban Outfitters has signed a lease for 56,730 sq. ft. on three levels at W&H Properties’ 1333 Broadway site, where the retailer will create its innovative new “lifestyle center” concept with new features never before seen from the brand, according to Anthony Malkin, president of Malkin Holdings, which supervises the W&H Properties portfolio.

The retailer will take occupancy in September.  

Los Angeles -- Sports Chalet has unveiled a sleek, smaller format in downtown Los Angeles, opening a 27,000-sq.-ft. store at Brookfield Properties’ FIGat7th mall. The center, which opened in 1986, reopened last year after a $40 million renovation.

The modern layout, designed by Gensler, puts the emphasis on education and training, and features a dedicated central area, called the “Expert Center,” for classes and clinics. The new layout also includes flexible fixtures and modules that allow for the store to be transformed overnight.

PLANO, Texas — Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit. 

Wallingford, Conn. -- Edible Arrangements, known for its fresh fruit arrangements, has launched a format, called Edible To Go, specifically designed for shopping malls and other high-traffic venues.

The mantra of “move, nourish, believe” occupies a prominent spot on the blue walls of Lorna Jane, Santa Monica, Calif. With its bright colors, fashionable accents, and welcoming atmosphere, the store has an upbeat, sporty-girl vibe that is very much in keeping with the Australian active wear brand’s positioning. Motivational expressions can be found throughout the space.

NEW YORK — DC Comics' costumed superheroes are heading to PetSmart stores in July. The specialty pet retailer will debut an exclusive line of DC Comics-themed pet apparel and toys for dogs by Fetch for Pets.

The licensing partnership between Fetch for Pets and Warner Bros. Consumer Products on behalf of DC Entertainment features DC Comics characters such as Superman and Dynamic Duo Batman and Robin. Along with T-shirts, dresses and bandanas the line also includes ball bodies, teethers, bottle crunchers and plush figures.

SAN FRANCISCO — Converse is adding to its roster of stores in key metropolitan areas with the opening of its first location in San Francisco, bringing the leading footwear brand's total of inline locations in the U.S. to five.

San Francisco - Converse has opened its first Northern California location — and its largest store to date — in San Francisco’s Union Square shopping district. With 8,200 sq.ft. of selling space, the store offers a comprehensive assortment of Converse footwear, apparel and accessories, along with an interactive personalization process for designing one-of-a-kind Converse sneakers and clothing.