Displays & Signs

Walmart has borrowed a page from the playbook of Home Depot and Lowe’s with a new Spring seasonal promotion that leverages the equity of Black Friday.

Sizable new standalone sections of Disney brand consumer products have been created at 15 stores worldwide operated by the Army & Air Force Exchange Service (AAFES).

The merchandising initiative, dubbed “Disney at the Exchange” features a wide range of Disney, Marvel and Star Wars products and will be available in 15 AAFES installations by this summer. The assortment will include dolls, action figures, role play items and clothing, as well as toys and other merchandise tied to current Walt Disney Company theatrical releases and television content.

New York -- Express Inc. is opening its largest location in Times Square, N.Y. on March 25. The Times Square store is located in the landmark I. Miller building distinguished by its marbled frame and statues of iconic actresses including Marilyn Miller and Mary Pickford.

With more than 28,000 sq. ft., the location features imagery boxes, LED walls and screens, interactive iPads, mobile points-of-sale, and on-site charging stations to enhance the shopping experience.

Pop star Robin Thicke will help Express commemorate the grand opening of what promises to be a stunning 28,000-sq.-ft. flagship location in New York’s Times Square on March 25.

The fashion forward operator of more than 600 predominantly mall-based stores is looking to make a splash with the Times Square location company chairman and CEO Michael Weiss billed as “Express on steroids.”

Katy, Texas -- Sporting goods retailer Academy Sports + Outdoors will continue its Midwestern expansion push with plans to open four new stores across Indiana and Kentucky later this fall.
 
The first two locations — Evansville, Ind., and Owensboro, Ky. — will mark Academy's entry into both states followed by the opening of stores in Louisville and Middletown, Ky., prior to the holidays.

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Academy Sports + Outdoors is carrying on with its Midwestern expansion and plans to open four new stores across Indiana and Kentucky later this fall.

The first two locations — Evansville, Ind., and Owensboro, Ky., will mark Academy's entry into both states followed by the opening of stores in Louisville and Middletown, Ky., prior to the holidays. In total, the four stores will generate approximately 575 jobs.

Las Vegas -- 1960s-era The Boulevard Mall will receive a $25 million makeover in hopes of prompting an overall redevelopment of the Maryland Parkway corridor of Las Vegas.

The rehab, to be launched by owner Sansone Cos., which acquired the mall last December for $54.5 million, will be the property’s first major renovation in more than two decades. Sansone is looking at the renovation of the Boulevard as a catalyst in the overall redevelopment effort of the Maryland Parkway corridor.