Online shoppers wary about giving out personal info — except when…A new survey reveals consumer preferences for their e-commerce experiences. Macy’s opens customers to off-site ad targetingMacy’s Inc. is partnering with a demand-side advertising platform to increase the reach of its retail media network. Victoria’s Secret fashion show to make comeback — completely reimagined Victoria’s Secret has overhauled its signature marketing event for a “new generation of women.” Amazon takes big metaverse step with immersive shopping experience Amazon is now letting customers buy real goods from storefronts in virtual worlds. Survey reveals Gen Z social media, branding trends Gen Z consumers have unique preferences when it comes to digital engagement and selecting brands. PepsiCo. exec to head marketing at Sephora U.S. Sephora U.S. is getting a new chief marketer whose resume includes eight years at Google. Create reliable customer experiences in an unreliable world I’ve long been fascinated by “retrofuturism," an art style that showcases past visions of how the future would evolve. Uber expands CPG advertising opportunities CPG brands can now directly promote their brand and products via the Uber Eats delivery app. Wayfair Q1 loss smaller than expected; cites progress toward profitability Wayfair Inc. reported revenue that beat analysts’ estimates and a narrower-than-expected first-quarter loss amid cost-cutting efforts. Giant Eagle lowering prices on 800 items — for a limited time Giant Eagle is reducing and locking in prices on hundreds of items for three months. First Previous 71 72 73 74 75 Next Last
