Digital Marketing

Walmart has begun the latest installment of its social media-inspired merchandising initiative known as, "Get on the Shelf."

The program, developed by the company’s digital think tank @WalmartLabs, affords entrepreneurs the ability to have their product featured on Walmart.com and possibly in select Walmart stores. The company issued an open call to anyone with an interesting product to enter between now and July 31 by submitting a video to https://getontheshelf.walmart.com.

New York -- Walmart has launched the latest installment of its social media-inspired merchandising initiative known as, “Get on the Shelf.”

The program, developed by the company’s digital think tank @WalmartLabs, affords entrepreneurs the ability to have their product featured on Walmart.com and possibly in select Walmart stores. The company issued an open call to anyone with an interesting product to enter between now and July 31 by submitting a video to https://getontheshelf.walmart.com.

RESEARCH TRIANGLE PARK, N.C. — Shop.org, the digital arm of the National Retail Federation, has re-elected Scot Wingo, co-founder and CEO of ChannelAdvisor, a leading provider of cloud-based e-commerce solutions for retailers and manufacturers, to its board of directors.

Wingo was re-elected to the 20-member board for another two-year term by existing Shop.org members along with executives from Belk, HSN, Razorfish, Tory Burch and Urban Outfitters. 

Long Beach, N.Y. – For five-store women’s specialty retailer Ooh La La Boutiques, maintaining strong customer awareness is critical for successfully competing with larger, more established brands in its crowded vertical. Add in the impact of Hurricane Sandy and its aftermath on this chain which is located in and around Long Island, and you have a business in need of personal connection with its customers.

CHARLOTTE, N.C. — Belk is partnering with Project Runway’s 12th season to grow its brand. 

The family-owned and operated department store will be sponsoring this season's accessory wall, as well as a “Modern. Southern. Style.” design challenge that will feature a Belk executive as guest judge. This year's winning designer will have the opportunity to design and sell an exclusive line at Belk.

FREMONT, Calif. — Men’s Wearhouse is looking to find new homes for used men’s and women's business attire, including suits, and in the process, looking to generate foot traffic to its stores. 

The company has launched its sixth annual National Suit Drive and has set a goal to collect 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce. 

A carefully designed customer experience is the cornerstone of modern omni-channel customer relationship marketing. Retailers painstakingly craft marketing messages and engagement strategies that a customer will encounter at a specific time, in a specific place, via a specific channel. The experience often has some flexibility built in so it can adapt to individual customer behavior, wants and needs.

CITY OF INDUSTRY, Calif. — Newegg, a leading electronics-focused e-retailer in the U.S., has launched a “flash sale” site, NeweggFlash.com.