Digital Marketing

Leveraging the social and mobile channels to present a unified cross-channel experience is one of the keys to maximizing online holiday sales this year, according to the IBM Coremetrics Fourth Annual Online Retail Holiday Readiness Report.

SANTA MONICA, Calif. — Walmart announced that it will offer four EPs featuring highlights from American Idol Season 10. The EPs are available exclusively in stores and on Walmart.com.

Allendale, N.J. -- Video screens delivering marketing messages and other media at the shelf level have been installed in nine Bloom grocery stores in the Washington, D.C., area.

SAN JOSE, Calif. — eBay reported that it has completed its previously announced acquisition of GSI Commerce, a leading provider of e-commerce and interactive marketing services. The stockholders of GSI approved the adoption of the merger agreement with eBay at the special meeting of stockholders held on June 17 and the merger became effective later that day.

MINNEAPOLIS — Target announced that an exclusive version of Beyoncé fourth solo album '“4” is now available for pre-order at Target.com/Beyonce and will be offered at Target stores nationwide and online beginning June 28. A digital version of the deluxe edition is available at Target.com. 

New York City -- Mobile commerce is expected to reach $31 billion by the end of 2016, according to a new report from Forrester Research.

The report, “Mobile Commerce Forecast: 2011 to 2016,” predicts an annual compound growth rate of 39% for mobile commerce over the next five years.

The report predicts mobile commerce will reach $6 billion by the end of this year, $10 billion next year and $31 billion by 2016.

This sounds like a pretty cool deal. Walmart’s wholly-owned video-on-demand subsidiary Vudu and Sony Pictures Home Entertainment in an exclusive arrangement this week offered a new type of digital move card for the science fiction film, Battle: Los Angeles.

The cards cost $14.96 and went on sale the same day as the Blu-ray and DVDs. The big difference between buying the physical Blu-ray disc or DVD is customers who purchase the card simply enter a code to access the film directly from a computer or more than 300 different Vudu-enabled consumer electronics devices.

Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases. 

LOS ANGELES — Back-to-school shopping will likely take place even later this year than in 2010, as consumers hope to score last-minute deals, the latest forecast from PriceGrabber reveals. PriceGrabber, a part of Experian, found that 95% of consumers are planning to use some sort of money saving technique when back-to-school shopping, and they plan to start shopping later in 2011 than they did in 2010.