Digital Marketing

Hasbro and Electronic Arts have taken their relationship to the next level and extended their agreement, which will see EA develop several of Hasbro’s bestselling gaming brands for mobile platforms globally. 

Digimarc Corporation, a digital solutions company, has added audio watermarking to its Digimarc Discover mobile engagement platform. An audio watermark is embedded in an audio signal and identifies ownership of copyright, so retailers and brands can differentiate Digimarc’s solution from competing technologies. 

Digimarc’s mobile engagement platform is designed to enable retailers and brands to simplify and enhance mobile consumer engagement, build brand loyalty and drive purchase opportunities from each component of their marketing campaigns. 

Parsippany, N.J. -- Budget Car Rental and Simon Property Group have combined forces to market to Latin American travelers. When these travelers book a Budget car in Boston, Miami, New York City and Orlando, they will receive a shopping voucher that can be redeemed for a package of coupons, discounts and other special offers at Simon destinations in those cities:

Burlington Mall and Wrentham Village Premium Outlets in Boston

Dadeland Mall, The Falls, Miami International Mall and Sawgrass Mills in Miami

ST. PETERSBURG, Fla. — A 36th birthday is not normally an occasion for an over-the-top celebration; however, that’s what multichannel retailer HSN is doing this month when it hosts what it’s calling the biggest party of the year.

To celebrate its 36 years, HSN has partnered with Toyota to give away four 2013 Toyota RAV4s in July as part of a month-long sweepstakes. Each week, customers can sign up via the HSN Arcade gaming portal at HSN.com and one winner will be announced on HSN every Saturday night at 8 p.m. EDT.

HOFFMAN ESTATES, Ill. — Kmart is celebrating its inclusion in the summer comedy, “Grown Ups 2” by offering one Shop Your Way member a chance to be an extra in a future Sony Pictures Entertainment film.

Shop Your Way Members can enter the "Stars of Summer Sweepstakes" now through Sunday, July 21, for a chance to see themselves on the silver screen.

Walmart has begun the latest installment of its social media-inspired merchandising initiative known as, "Get on the Shelf."

The program, developed by the company’s digital think tank @WalmartLabs, affords entrepreneurs the ability to have their product featured on Walmart.com and possibly in select Walmart stores. The company issued an open call to anyone with an interesting product to enter between now and July 31 by submitting a video to https://getontheshelf.walmart.com.

New York -- Walmart has launched the latest installment of its social media-inspired merchandising initiative known as, “Get on the Shelf.”

The program, developed by the company’s digital think tank @WalmartLabs, affords entrepreneurs the ability to have their product featured on Walmart.com and possibly in select Walmart stores. The company issued an open call to anyone with an interesting product to enter between now and July 31 by submitting a video to https://getontheshelf.walmart.com.

RESEARCH TRIANGLE PARK, N.C. — Shop.org, the digital arm of the National Retail Federation, has re-elected Scot Wingo, co-founder and CEO of ChannelAdvisor, a leading provider of cloud-based e-commerce solutions for retailers and manufacturers, to its board of directors.

Wingo was re-elected to the 20-member board for another two-year term by existing Shop.org members along with executives from Belk, HSN, Razorfish, Tory Burch and Urban Outfitters.