Digital Marketing

FAIRFAX, Va. — ThinkGeek.com is taking the merchandise it offers on its e-commerce site to Booth #5541 at the San Diego Comic-Con, from July 17-21.

NEW YORK, N.Y. — Happy Family, a leading organic baby and toddler food brand founded and operated by moms, wants picky eaters to clean their plates for a chance to win $20,000 toward a college education.

As part of the campaign, which launched on Facebook and is called Stories from the Bright Side, Happy Family is calling parents to submit their funny mealtime moments.

ST. PETERSBURG, Fla. — A 36th birthday is not normally an occasion for an over-the-top celebration; however, that’s what multichannel retailer HSN is doing this month when it hosts what it’s calling the biggest party of the year.

To celebrate its 36 years, HSN has partnered with Toyota to give away four 2013 Toyota RAV4s in July as part of a month-long sweepstakes. Each week, customers can sign up via the HSN Arcade gaming portal at HSN.com and one winner will be announced on HSN every Saturday night at 8 p.m. EDT.

HOFFMAN ESTATES, Ill. — Kmart is celebrating its inclusion in the summer comedy, “Grown Ups 2” by offering one Shop Your Way member a chance to be an extra in a future Sony Pictures Entertainment film.

Shop Your Way Members can enter the "Stars of Summer Sweepstakes" now through Sunday, July 21, for a chance to see themselves on the silver screen.

Orlando, Fla. – A new e-commerce site dedicated to products manufactured in America, MadeInTheUSA.com, launches July 4. The site will feature nearly 1 million products made in the U.S. across all major categories.

Chicago -- Online grocer Peapod is taking its “virtual grocery store” concept on the road in a new promotional campaign. The company unveiled the concept at commuter rail stations in Chicago and the Northeast less than a year ago,

Peapod, a division of Ahold USA, will field trucks installed with digital billboards of grocery aisles at community recreation centers, coffee sleeves at local cafes, concert venues and other places.  

Every week, retailers unleash significant advertising and promotion efforts in the perpetual competition to engage shoppers, drive trips and grow sales. Annual retail sales and market share are the result of the competition that played out in the preceding 52 individual weeks, and many companies highly value “winning the week.” But some weeks can be much more competitive than others, creating challenges for retailers also facing strong pressures to be efficient and limit costs.

Hasbro and Electronic Arts have taken their relationship to the next level and extended their agreement, which will see EA develop several of Hasbro’s bestselling gaming brands for mobile platforms globally.