Digital Marketing

NEW ALBANY — Abercrombie & Fitch Co. is taking its 2013 Stars on the Rise back-to-school campaign, featuring a group of up-and-coming actors, to the digital arena with a new mobile app that offers potential shoppers an interactive experience. 

Boston – Rue La La is launching a shoppable "Sunday Supper" chef video series where products used by the chefs in the videos to prepare a dish will be available for sale on the site. Celebrity chefs featured in the videos will include Sam Talbot of Top Chef: Season 2 on July 14, followed by Top Chef: Season 3 winner Hung Huynh and Food Network's Chopped judge Amanda Freitag in future episodes. Each video will be accompanied by an online boutique featuring the kitchen and cookware used in the video, recipes and giveaways.

Dallas – Alliance Data Systems Corporation will provide private label credit card services for the US brands of Zale’s and acquire the existing card portfolio at a future date. In addition to providing private label credit card services for each Zale brand in the U.S., Alliance Data will provide turnkey credit marketing services to all Zale brands, including omni-channel and mobile services and technologies.

A social shopping list app called Divvy was chosen from among more than 76 entrants who participated in innovative exercise in crowd-sourced digital development conducted by Target and Fast Company.

The Divvy app was created by a New York-based group that called itself Team Pilot and received a $75,000 prize for their effort. The Divvy app which is designed to improve the group shopping experience by allowing multiple users to update a shopping list in real time while making it easier to split the bill and distribute receipts.

New York -- Nordstrom emerged as the top brand in an inaugural benchmark study ranking the digital performance of the world's top department stores by digital think tank L2. Among the 40 stores included in the study, Nordstrom was No. 1, followed Macy's, Saks, and the U.K.’s Marks & Spencer, all of which earned 'Genius' titles.

Woonsocket, R.I. – CVS is offering holders of the Veterans Advantage VetRewards card $2 off every $10 purchase of CVS/pharmacy brand merchandise in stores. To take advantage of the offer, members are verified at VeteransAdvantage.com for access to a special downloadable coupon good every day at CVS/pharmacy. This coupon offer complements the existing 10% online-only discount for purchases made on CVS.com for Veterans Advantage members that was launched in 2012.

NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school. 

Minneapolis  -- Target has announced the winner of the $75,000 grand prize in its Retail Accelerator contest: a mobile retail concept called “Divvy.” Jointly promoted by Target and Fast Company, the Retail Accelerator competition was designed to foster digital innovation in retail by challenging developers to build a new mobile experience for Target.