Digital Marketing

With just a few days until the San Diego Comic-Con kicks off, Hasbro has announced the expansion of its Kre-O construction brand to include Dungeons & Dragons, the iconic fantasy entertainment brand from Wizards of the Coast, a subsidiary of Hasbro. 

PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

BOCA RATON, Fla. — Office Depot is directing its back-to-school marketing efforts at teachers by offering them an online tool to help them plan and prepare for the academic year.

Boca Raton, Fla. – Office Depot is launching a new online school supplies checklist that allows teachers to build, store and share checklists of required school supplies through an online platform. Teachers can use a starter list with recommended supplies by grade level or customize their own checklist to share with parents, allowing them to make purchases directly from the website or print the list for in-store shopping.

CHICAGO — Sara Lee Foodservice, a division of the Hillshire Brands Company, has introduced a line of products aimed at the kindergarten-12th grade education sector, focusing on turkey items for both breakfast and lunch.

Additionally, Sara Lee Foodservice will be participating in the United States Department of Agriculture Commodity Food Distribution Program that enables schools to purchase items at reduced prices.

Minneapolis -- Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign. At the center of the campaign is the Bullseye University Digital Experience, a new live online experience featuring popular YouTube personalities in a digital dorm. From July 15-18, college kids will be able to shop products from the digital dorm rooms, interact with the YouTube personalities, enter to win prizes and participate in live-streamed events such as concerts and workout sessions.

STAMFORD, Conn. — GE Capital Retail Bank’s second annual Major Purchase Shopper Study has found that a growing number of consumers extensively research and compare prices and financing offers before making major purchases.

Toano, Va. – Lumber Liquidators is launching a blog designed to promote the retailer’s “Lay It Forward” philanthropic program. The blog will share inspirational stories of the various charitable organizations Lumber Liquidators supports through Lay It Forward and also allow visitors to make donations.