Digital Marketing

Toano, Va. – Lumber Liquidators is launching a blog designed to promote the retailer’s “Lay It Forward” philanthropic program. The blog will share inspirational stories of the various charitable organizations Lumber Liquidators supports through Lay It Forward and also allow visitors to make donations.

CHICAGO — Sara Lee Foodservice, a division of the Hillshire Brands Company, has introduced a line of products aimed at the kindergarten-12th grade education sector, focusing on turkey items for both breakfast and lunch.

Additionally, Sara Lee Foodservice will be participating in the United States Department of Agriculture Commodity Food Distribution Program that enables schools to purchase items at reduced prices.

Minneapolis -- Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign. At the center of the campaign is the Bullseye University Digital Experience, a new live online experience featuring popular YouTube personalities in a digital dorm. From July 15-18, college kids will be able to shop products from the digital dorm rooms, interact with the YouTube personalities, enter to win prizes and participate in live-streamed events such as concerts and workout sessions.

Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes:

SOMERSET, N.J. — The Nutella brand is trying its hand at e-commerce with the launch of the Nutella Boutique, which will offer branded apparel and accessories.  

T-shirts, messenger bags that hold up to nine jars of Nutella — or a laptop — and Nutella spreaders are among the product offerings available on the e-commerce site. 

SAN FRANCISCO, Calif. — Specialty beauty retailer Sephora is turning to Duncan/Channon to design the website for its new Marc Jacobs Beauty collection. The site goes live Aug. 9, following the launch of a teaser site, likewise designed by Duncan/Channon.