Sears Holdings goes local with ads service

HOFFMAN ESTATES, Ill. — Sears Holdings announced that it is customizing the shopping experience even more for its customers by providing them with new digital local ads available on searslocalad.com and kmartlocalad.com.

According to the company, the new digital local ads will highlight products and offers available to customers at the Sears or Kmart stores where they like to shop, as well as provide real-time stock checks to eliminate unnecessary shopping trips. The service allows customers to shop by category, create shopping lists and share lists by email or print them for in-store shopping or send to their mobile devices. Additionally, Shop Your Way Reward Members now have the ability to "see the future" in the digital local ads by previewing upcoming sale items, according to the company.

"We understand that our customers lead busy lives and are always looking for ways to save time while maximizing their budgets," said Dave Friedman, SVP and president marketing, Sears Holdings. "The new digital local ads allow us to customize promotional offers to local communities so we can better service our customers, while saving them time and money."