Digital Marketing

Columbus, Ohio -- Express Inc. reported a profitable second quarter of fiscal 2013, with year-over-year increases in net income, net sales and same-store sales. Net income rose 7% to $16.8 million, in line with Wall Street expectations, from $15.9 million. The retailer raised its full-year guidance and also announced plans to launch its outlet business in the second quarter of next year.

Net sales for the quarter increased a better-than-expected 7% to $486.2 million, from $454.9 million.

FORT MYERS, Fla. — Chico's FAS’s financial results for the second quarter ended Aug. 3 were affected by a lower transaction count and average dollar sales, primarily because of lower traffic and the cycling of strong comparable sales last year.

The company reported net income of $43.6 million for the quarter — a decrease of 18.4% compared to $53.4 million in the year-ago quarter, and earnings per diluted share of $0.27, a decrease of 15.6% compared to $0.32 per diluted share in the year-ago quarter.

Express delivered solid second quarter results, buoyed in part by e-commerce sales which once again experienced a double-digit increase.

Same-store sales increased 6%, up 1% from the year-ago quarter. Factoring into that same-store sales increase were the company’s e-commerce sales, which were$59.9 million, up 27% from last year’s $47.2 million.

Net sales for the quarter increased a better-than-expected 7% to $486.2 million, from $454.9 million. Net income rose 7% to $16.8 million from $15.9 million and was in line with Wall Street expectations. 

Tools for engaging with holiday shoppers on the most popular social platforms

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

Delivering a superior mobile experience is a top holiday priority

Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

Hoffman Estates, Ill. -- “The Chore Score,” an app that allows parents to create chore lists for their kids with rewards that can be redeemed at Sears stores or Sears.com, won the recent Sears Startup & Developer Challenge. The contest, held for three days, featured more than 150 participants using the Sears development API to create apps that would strengthen the experience of the Sears Shop Your Way membership program.

San Francisco -- Levi’s announced several management changes in an effort to drive innovative product and consumer engagement campaigns around the globe.

Jennifer Sey, the current senior VP of e-commerce, will become the global chief marketing officer for the Levi’s brand.