Digital Marketing

San Jose, Calif. -- Cellfire has expanded its Digital Offer Network by partnering with D’Agostino, Marsh and Harps grocery stores, providing digital coupons to a new geographic set of customers, including Manhattan.

Cellfire coupons will be accessible for all 17 D’Agostino stores in New York, 97 Marsh-affiliated stores in Indiana and Ohio, and 64 Harps stores throughout Arkansas, Oklahoma and Missouri. 

Minneapolis -- Best Buy Co. announced Tuesday that it will waive the minimum purchase limitations and offer free shipping on its complete inventory of 400,000 website items from Nov. 1 through Dec. 27.

"Consumers are looking for value, service and savings this year, and our goal is to provide them with convenient, creative and less costly ways to make the holiday shopping experience more enjoyable," said Barry Judge, executive VP and CMO, in a statement.

WAYNE, N.J. — Toys“R”Us announced it will once again offer 10% back on purchases made by new and current members of its loyalty program, Rewards“R”Us, this holiday season. Beginning Sunday, Oct. 30 through Christmas Eve, Rewards“R”Us members can earn 10% back in “R”Us Dollars for every dollar spent on qualifying purchases. “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases, the company said.

Minneapolis -- Target Corp. confirmed Tuesday that its website crashed for the second time in six weeks, going down at approximately 12:50 p.m. EDT and then coming back up two hours later, at 2:50 p.m. EDT.

Target.com also crashed on Sept. 13, after the retailer’s online introduction of its new line of Missoni apparel and items.

Target has not yet said what caused Tuesday’s crash.
 

MOORESVILLE, N.C. — Following the recent launch of its "Never Stop Improving" marketing campaign, Lowe's announce that it has introduced MyLowe’s, an integrated online experience that will help customers manage their biggest asset - their homes. Both the new campaign and website are part of Lowe's strategy to position itself as a destination for home improvement projects and to better appeal to the average consumer.

PLANO, Texas — JCPenney and Iraq and Afghanistan Veterans of America, the nation's first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, announced that they are joining forces to provide America's newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. 

New York City -- While 43% of smartphone owners have installed and used a retailer's app, only 14% of those who installed them say the app led to a purchase decision, according to the most recent Retrevo Pulse Study, an ongoing study of tech industry trends conducted for the consumer electronics shopping and review site.

SONOMA, Calif. — Banana Republic and Clos Du Bois Winery announced that they have teamed up for a line of limited-edition wine bottles adorned with festive labels designed by Banana Republic creative director Simon Kneen. The wine bottles, available in Nort Coast Chardonnay and North Coast Cabernet Sauvignon varietals, are priced under $20 and will feature Kneen's hand-sketched labels.

NEW YORK — eBay announced that it has joined with designer Jonathan Adler to open The eBay Inspiration Shop, a 24/7 shoppable storefront in New York City showcasing a collection of new, must-have merchandise for the fall season. What makes the store unique, according to eBay is that customers can shop for the featured items using their smartphone.