Digital Marketing

Bon-Ton is looking ahead to the holiday selling season, and focusing its marketing efforts on driving shoppers not only to stores but also to its e-commerce site.

The company saw comparable store sales for the third quarter decrease 2.8%. But the company was able to narrow its loss to $0.9 million, or $0.05 per diluted share, from $10.1 million, or $0.55 per diluted share, for the third quarter of fiscal 2012.
 

Redlands, Calif. — Esri has launched a public beta version of its cloud-based Geotrigger Service, which helps developers create location-aware apps for iPhone and Android without compromising battery lift. Developers may use the beta Geotrigger Service at no cost, and their comments will help to shape the official release.

Amazon.com is going to start offering Black Friday deals a day earlier than last year, beginning Sunday, Nov. 24, as often as every 10 minutes.

“We are heading into the busiest and most fun time of the year for Amazon, with an astonishing number of deals for customers,” said Craig Berman, VP, Amazon Global Communications.

Consumers will be able to pick from an assortment of electronics, toys, books, movies and tools and will be also able to shop via the mobile shopping app.

Oklahoma City -- Seventy-four percent of shoppers plan to give one or more gift cards this holiday season, and nearly 30%  planned on giving five or more gift cards, according to a study by the Retail Gift Card Association (RGCA). The results show that gift cards drive store traffic, with 78% of consumers planning to spend their cards at the retailer's brick-and-mortar location

The Holiday Gift Card Trend Tracker Survey finds that the number of gift cards consumers plan to purchase as gifts this year increased by 71%.

Los Angeles -- Women are more responsive to mobile alerts detailing discounts and more likely than men to shop in-store to save on shipping costs, according to recent data from fashion shopping app Snapette, a business unit of PriceGrabber. The survey revealed that mobile ad spend grew by 81% this year, with women aged 25-34 driving the highest click through and conversation rates.

Home improvement retailers are reaping the rewards of a healthier housing market and so is Williams-Sonoma. The company reported strong third quarter results and raised its fourth quarter outlook as a result.

Comparable brand revenue growth in the quarter increased 8.2% on top of 8.5% in the year-ago quarter. The company saw revenue growth across all its brands, but results were primarily driven by West Elm, which saw revenue jump 22.2% compared to 13% last year, and PBteen, which saw revenue jump 16.7%, compared to 2% last year.

Nashville – Almost six-in-10 (58%) adults say their smartphone is very important for Black Friday shopping. A survey of nearly 1,000 adults by technology protection services vendor Asurion, also reveals 49% of shoppers will make Black Friday purchases from their smartphone.

By Ali Lipson, senior retail and apparel analyst, Mintel