Digital Marketing

Hampstead, Md. – Jos. A. Bank is attempting to get a jump on the many retailers starting their Black Friday sales on Thanksgiving by offering a “Super Tuesday” sale event on Tuesday, Nov. 26. The retailer will offer Black Friday prices on select “doorbuster” items in its 571 company-owned full-line stores nationwide.

In addition, these select doorbuster items will be offered online at Josbank.com beginning at 12:01 a.m. (EST) on November 26, 2013, and there will be other special one-day price discounts.

In keeping with the new holiday tradition of revealing promotions early, Walmart on Friday shared its range of extreme value items and free shipping offers and pushed the start of Cyber Monday to Saturday, November 30.

The headliner deal is a LG brand 55 inch, 3D LED television with a sound bar for $799 along with 200 other online specials that will last through Friday, December 6. Walmart also reduced its free shipping threshold to $35 from $50.

San Bruno, Calif. – Wal-Mart is providing a number of special holiday deals to online and mobile shoppers as part of an early Cyber Monday promotion that begins Saturday, Nov. 30. In addition, Walmart's mobile app customers, Facebook fans and email subscribers will be among the first to receive invitations to an early shopping event on Sunday, Dec. 1, featuring up to 20 of the best Cyber Monday items while supplies last, before they are widely available.

Cleveland -- Holiday spending expectations are in line with last year when in-store shopping accounted for 70% of spending, according to a new survey by Forest City Enterprises. The average in-store expenditure is expected to increase by 1% to about $774. The average online expenditure is expected to decrease by 0.3% to $330.

Holiday shoppers will be driven more than ever by value this year and that they expect to shift even more of their spending toward children, the study found.  

Bon-Ton is looking ahead to the holiday selling season, and focusing its marketing efforts on driving shoppers not only to stores but also to its e-commerce site.

The company saw comparable store sales for the third quarter decrease 2.8%. But the company was able to narrow its loss to $0.9 million, or $0.05 per diluted share, from $10.1 million, or $0.55 per diluted share, for the third quarter of fiscal 2012.
 

Redlands, Calif. — Esri has launched a public beta version of its cloud-based Geotrigger Service, which helps developers create location-aware apps for iPhone and Android without compromising battery lift. Developers may use the beta Geotrigger Service at no cost, and their comments will help to shape the official release.

Amazon.com is going to start offering Black Friday deals a day earlier than last year, beginning Sunday, Nov. 24, as often as every 10 minutes.

“We are heading into the busiest and most fun time of the year for Amazon, with an astonishing number of deals for customers,” said Craig Berman, VP, Amazon Global Communications.

Consumers will be able to pick from an assortment of electronics, toys, books, movies and tools and will be also able to shop via the mobile shopping app.

Oklahoma City -- Seventy-four percent of shoppers plan to give one or more gift cards this holiday season, and nearly 30%  planned on giving five or more gift cards, according to a study by the Retail Gift Card Association (RGCA). The results show that gift cards drive store traffic, with 78% of consumers planning to spend their cards at the retailer's brick-and-mortar location

The Holiday Gift Card Trend Tracker Survey finds that the number of gift cards consumers plan to purchase as gifts this year increased by 71%.