Modell’s Sporting Goods adds mobile component to loyalty program

New York -- Modell's Sporting Goods has added a mobile component to its MVP loyalty program. The sporting goods retailer is using Key Ring Reward Cards’ mobile coupon and customer acquisition platform to introduce mobile into its loyalty marketing mix for its 150 retail locations.

Key Ring provides a mobile acquisition and notification channel that catches consumers when they are primed to enroll in loyalty programs. With millions of Key Ring users and thousands of new users added each day, the Modell’s Sporting Goods MVP program is consistently exposed to a new pool of potential customers hungry for value, discounts and information.

Through the Modell’s Sporting Goods MVP program, customers instantly receive offers on their smartphones and then flash the offer to associates when they make a purchase at a Modell’s store. This mobile channel allows Modell’s Sporting Goods to eliminate the need to print offers for redemption. Sending offers through Key Ring, the Modell’s Sporting Goods marketing team has the ability to craft highly targeted local store marketing campaigns and analyze rich data and customer feedback about offers.

“We are very excited about our new relationship with Key Ring, not only for the ability to generate offers to our MVP loyalty customer’s mobile devices but to release our customers from the hassle of carrying around one more plastic reward card or key fab,” said Dan Sheehan, COO, Modell’s Sporting Goods.