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Panasonic develops new portable beauty tools


SECAUCUS, N.J. — Panasonic has expanded its growing portfolio of beauty products with the launch of three new products: a heated eyelash curler, precision body shaver and facial hair trimmer.

The newest products join Panasonic's current beauty product portfolio, which includes facial steamers, pore cleansers and bikini trimmers.

"Whether commuting to work, dashing to a favorite gym class or jet-setting for a weekend getaway, having the right beauty and grooming essentials is a must. Our new line of compact beauty tools answers the growing need for on-the-go beauty solutions," stated Walter Taffarello, group marketing manager of Panasonic Consumer Marketing of North America. "The best products multitask, take up minimal space and leave women feeling fresh and fabulous. To provide on-the-go women with products they need to be effortlessly beautiful, Panasonic engineers have carefully crafted heated eyelash curlers, precision body shavers and facial hair trimmers perfect for any purse, gym or makeup bag."

The new Panasonic EH-SE60VP heated eyelash curler creates natural long-lasting curls in seconds, with or without mascara. With a 360-degree rotating comb, the new device allows women to attain natural and voluminous lashes without expensive extensions. It has a suggested retail price of $39.99.

The new Panasonic EH-WR40VP precision body shaver is the ideal companion for any woman who needs a quick touch-up before rushing out the door. With ultra-thin blades and a pivoting head, the body shaver offers an extra close shave for the entire body avoiding nicks or cuts. It is designed to be used without water and has a suggested retail price of $29.99.

The Panasonic ER-GN25VP facial hair trimmer offers precision to discreetly get rid of stray facial hairs or a brow touch-up between waxing. With a washable and detachable head, the trimming wand removes any unwanted hair from the eyebrows or face. It has a suggested retail price of $29.99.

The three Panasonic pocket-sized women's beauty and grooming products are available at, La Curacao, J&R, and Kmart.

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