Digital Marketing

Cleveland - Sherwin-Williams is launching an online Spanish-language platform, SWLatino.com, focusing on Hispanic homeowners, contractors and designers. Sherwin-Williams will feature tips, how-to articles and color information from leading Hispanic bloggers and Sherwin-Williams color experts.

The new site, integrated with Sherwin-Williams Facebook and Twitter accounts, will connect Latino paint and color professionals, homeowners and designers with Spanish-language content.

The journey to South by Southwest (SXSW) begins long before the leading technology conference even begins. As first time attendees it quickly became apparent that winging it doesn’t work in Austin yet being open to possibilities is also essential essential.

Stepping of the plan we wondered if we had planned enough. Everyone looked like they knew where they were going and what they were doing and who they were doing it with. We were just trying to find our hotel!

Lay's potato chips has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a $1 million grand prize.  

Submissions are open on www.dousaflavor.com until 11:59:59 p.m. (EST) Saturday, April 5. This marks the second time the Lay's "Do Us A Flavor" contest has been held in the U.S.

Needham, Mass. – Visual IQ, a cross-channel marketing attribution software provider, announced that it has been selected as the exclusive marketing attribution provider for Crate and Barrel. The brand will deploy the company’s IQ Intelligence Suite to measure and optimize marketing spend across its myriad of online and offline marketing channels.
 

Jo-Ann Fabric and Craft Stores has enlisted four craft bloggers from around the country to create the 2014 Spring LookBook, a collection of inspiration based on five spring trends.

Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.

Ebates has enlisted Epsilon, an Alliance Data (ADS) company, to help the leading online cash back shopping platform enhance its global email marketing services.

Per the multiyear agreement, Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates' suite of websites and rewards programs including Ebates.com, Ebates.ca, Ebates Korea, FatWallet.com and Pushpins.

New Albany, Ohio – Abercrombie & Fitch Co. reportedly plans to shift its marketing and merchandising focus from teens to college students. According to Bloomberg, Abercrombie executives said they will shift marketing, assortments and pricing to appeal to the collegiate market.