Hayneedle.com consolidates with its indie site

OMAHA, Neb. — Hayneedle, a leading online home furnishings retailer in the United States, will begin offering special, curated sales events from its independent flash sale site, the Foundary, at hayneedle.com starting May 6.

The Foundary will now deliver curated style-focused collections for the home exclusively at hayneedle.com. The Foundary's handpicked selections will appear as ready-to-shop Styleboards designed to inspire, share what's hot and provide decor direction. Five Foundary-curated Styleboard sales events will launch on May 6 with new, shoppable Foundary Styleboard events introduced weekly, each lasting six weeks to six months in duration.

"We have spent a considerable amount of time speaking with the Foundary's members to deliver the kind of shopping experience they want," said Rob Anderson, GM of the Foundary. "We listened and came to the decision that it was time to bring the Foundary home tohayneedle.com. We're excited to share the benefits of hayneedle.com with the Foundary's members, while exposing hayneedle.com's customers to the impeccable and diverse home furnishings collections and styles curated by the Foundary."

Among the improved shopping benefits for Foundary members at hayneedle.com are free and fast shipping on most items; product reviews; live customer service; hassle-free returns; site-wide selection of more than 1 million items and competitive pricing, discounts and seasonal promotions.

"Simply put, hayneedle.com offers a better shopping experience for more people, while enabling the Foundary's talented team of merchants to continue to deliver inspiration from the most sought-after brands and upcoming designers," said Brian Moen, CMO, Hayneedle. "The Foundary's members will now have access to the kind of exceptional quality, prices, selection and customer service that have made Hayneedle one of America's largest online home furnishings retailers."

Launched by Hayneedle in October 2010, the Foundary has offered members daily offers of home essentials at up to 70% off retail prices. Thefoundary.com will no longer exist as a standalone website.