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Digital Marketing

  • Levin’s mid-year survey reports optimism among retailers

    North Plainfield, N.J.Levin Management has released its annual June survey of store mangers within its 95-property, 13 million-sq.-ft. shopping center portfolio.

  • Domino’s launches social pizza giveaway

    Ann Arbor, Mich. - Domino's Pizza is partnering with gamification provider Quikly to give one customer free pizza for a year. Consumers can register for the Fan Perks giveaway beginning June 24, and participate in the giveaway that will take place at a time designed to surprise Domino's customers.

  • Bluetooth toothbrush gains traction in U.K., hits U.S. in fall

    A new toothbrush from Oral-B might make brushing less of a burden, and it's thanks to an app.

  • flexReceipts taps new marketing chief

    Digital receipts company flexReceipts has named Megan Licursi as its chief marketing officer.

    In her new position, Licursi will oversee the company’s strategic vision and the implementation of its marketing approach. Previously, Licursi has helped national brands create and execute marketing programs, and will bring that to flexreceipts, which uses a software for clients to include promotions and social media links in electronic receipts they send to customers.

  • Check This Out: Fast Retailing lets customers buy directly from ads

    Fast Retailing Co.’s Comptoir des Cotonniers division has launched “Fast Shopping,” which allows European shoppers to purchase items in 20 seconds on their mobile devices via an application from Powa Technologies, London. Shoppers using the PowaTag app can scan items they see on ads in various places to make the purchase and with one click, complete the transaction and have the goods delivered to their home within 48 hours.

  • Former HSN chief to head ValueVision Media

    ValueVision Media, a multichannel electronic retailer operating as ShopHQ via TV, Internet and mobile, has named Mark Bozek as CEO. It has also reconstituted its board of directors and appointed Bob Rosenblatt as its non-executive chairman.

    Bozek succeeds Keith Stewart, who has resigned as CEO and as a director of the company. Bozek has more than 20 years of senior executive experience in the multichannel commerce, electronic retailing and entertainment industries, including having served as CEO of HSN, SVP of QVC and as a producer at Fox Television.

  • Survey: Social media has little brand impact

    Washington, D.C. - A clear majority of Americans say social media has no effect at all on their purchasing decisions. According to a new Gallup poll, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products.

  • Kahuna helps businesses generate mobile purchases

    Kahuna, a marketing automation company for mobile, is touting its new Conversion Campaigns as a “first-of-its-kind solution” that it says can translate consumer interest into “significant” mobile sales and revenue.

    According to Kahuna, its customers, such as 1-800-Flowers and Karmaloop, have already experienced an 18 to 33% uplift in revenue from these mobile users thanks to Conversion Campaigns.

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